Recently, the surge of big data has become one of the most popular mainstream concepts, and it seems to subvert the existing world. As the real world is gradually digitized, supplemented by new technologies and applications, big data is quietly generated, accumulated, associated, and fermented. So, people have used it to name this era. .
Some people are in the rivers and lakes, and in the digital age, big data is also a big river!
So what is big data? What impact will big data have on our work life and the operation of LED companies?
The big data concept interprets big data to help LED companies embrace change and win in the future As an all-encompassing term, the concept of big data is also somewhat ambiguous. Big data (big data) or huge amount of data means that the amount of data involved is so large that it cannot be absorbed, managed, processed, and organized in a reasonable time through the current mainstream software tools. Positive purpose information. Big data has 3V characteristics: one is Volume, a huge amount of data; the other is Variety, extremely complex data types and data sources; the third is Velocity, extremely high data generation, propagation, and speed of response.
Not only that, the big data era also has three notable features: first, all should not be sampled; second, the efficiency should not be absolutely accurate. Third, the correlation is better than the cause and effect (even if the causal relationship is only a special correlation), and what is more important than why. In the era of big data, we don't have to know the reason behind the phenomenon. As long as we let the data speak for itself, we will notice a lot of connections that we have never realized before.
Some people may think that big data is far away from us, but in fact it has already affected all aspects of our lives and work. If 2013 is the first year of big data, then 2014 will usher in a big data feast. Big data will move from concept to practicality, and big data analysis and communication in the field of e-commerce marketing will become a hot spot in the industry.
Today is the era of information explosion, and the amount of information is growing rapidly in a geometric way. According to incomplete statistics, as of 2013, the world's stored data is expected to reach about 1.2 terabytes (that is, the 70th power of 2), of which non-digital data only accounts for less than 2. If you put all of this data in the book, It can cover the entire United States 52 times; if it is stored on a CD-ROM, it can be piled into 5 piles, each of which can reach the moon. The amount of human storage information is growing four times faster than the world economy, while computer data processing capacity is growing nine times faster than the world economy.
Big data gives us inspiration:
1. The current information explosion, our data presentation method should be displayed in the first place at the first time, leaving the most impressive impression on the customer. Text is no longer sufficient, and should be based on short videos, visual charts, and highly refined text.
2. The screening of data is very important. How to effectively mine the value of big data, quickly reflect, and efficiently strive for customers and sales orders is the direction of our efforts.
3. In the face of big data, we may all be just a network source that continuously sends out information. It is difficult to ensure that privacy is not recorded. Once the world is digitized, there is nothing you can't think of, and there is no information that can't be done.
At present, the LED industry has entered the era of high-end marketing of new media. Consumers can accept information and purchase LED lighting products without leaving home. With the emergence of new media platforms, the LED lighting product sales model is breaking the shackles of traditional channels. Some of the LED lighting companies that are difficult to break through in the traditional Red Sea channel have begun to launch a new media marketing platform. In just a few years, the sales scale has grown from 0 to 100 million yuan, and it has quietly become the invisible champion of the industry. With the rapid rise of online shopping for LED products, big data has also begun to play a role.
Under the support of big data, in addition to a specific brand can implement product improvement, service enhancement, and order follow-up based on statistical data, it can also be associated with similar brands to achieve interactive marketing. In the past, the interactive marketing of the LED industry relied on alliances, which were all organized by enterprises and did not necessarily match the needs of consumers.
Nowadays, through the visual presentation of big data, users can be found to be related to brand selection. Brands with high correlation can actively unite to provide users with preferential marketing or service interaction, thus truly satisfying consumers' needs.
Mei Zhimin, the brand director of Shenzhen Zhouming Technology Co., Ltd., said in a forum that establishing a brand through e-commerce channels has become an important issue for the company's current development. He believes that in terms of brand building, the e-commerce field is undoubtedly a big blue ocean, and Chau Ming Technology is taking the lead in the e-commerce field with its keen business sense, using the Internet's way of thinking and using the Internet's communication methods. To quickly build a new brand of Zhouming.
Indeed, in the modern era, mobile internet has developed into the second world of mankind, and the business opportunities in this world are enormous. It is reported that in 2014, HC Network strives to build micro-shops, relying on rich database resources and accurate customer analysis and positioning system, LED enterprises will be able to achieve accurate customer advertising push. The launch of micro-shops has opened up a new model for B2B trading and cast new miles for B2B.
In the next five years, the LED industry will be reshuffled. Whether it is a listed company, a state-owned enterprise or a private enterprise, it will face a very serious situation in the next five years. Especially in the next three years, the LED industry big fish to eat small fish, fast fish to eat slow fish, will be the normal state of the industry, because the market space is so large, this is the inevitable result of market rules. Non-listed companies may be largely eliminated or integrated. How to avoid being disadvantaged in the competition? How to choose the direction of transformation? No one can grasp the prophet. To grasp the market and predict the future, it is necessary to analyze a large amount of data. Moreover, the e-commerce that has been extremely hot in recent years has greatly facilitated the collection of data. The LED industry is moving toward big data.
As for some people who think that big data is just a cost to buy a phone number, and can not bring substantial help to the LED industry, it is a short-sighted. The value of big data data has a very high commercial value and is an investment that the company wins in the future.
Many LED industries today have seen the opportunities presented by big data. For example: Hanyuan Lighting, Chau Ming Technology, and Laiwei Optoelectronics have begun to move toward big data marketing. The big data in the LED industry has already embarked on the fast lane, and it depends on who can grasp the opportunity and make a blockbuster.
Big data will become the most valuable product. Whoever masters big data will have a big future. As companies become more aware of big data, their value will definitely improve. In addition to setting up their own data companies, many companies spend a lot of money buying data from other sources. Many LED companies will pay for the user's information and evaluation from the e-commerce, and the previous newsletter has sold the user information for a long time.
Big data has begun to transform into products, and the newly generated data companies are profitable by selling data and have broad market prospects. The competition of future enterprises will be competition with data scale and activity. It will be competition for data interpretation and application. Under this environment, the value of big data will surely climb.
In the face of increasingly fierce competition in the LED market, LED lighting companies need to change the price war to the brand war, but also need to find the market, find the right positioning, accurate marketing, and this in addition to the use of big data, no other.
In today's big data era, the commercial ecological environment has undergone tremendous changes inadvertently: the boundaries between netizens and consumers are becoming blurred, ubiquitous smart terminals, online transmissions at any time, and interactive social networks. In the past, the faces of netizens who only used web browsers have become clear from the ambiguity. For enterprises, for the first time, they have the opportunity to conduct large-scale and accurate research on consumer behavior. As a company that maintains the desire for continuous change, it actively embraces This change, from the strategic to the tactical level of self-transformation and evolution will make them more adaptable to this new era.
The era of big data has arrived. This change is unstoppable, and it is the best way for LED companies to grasp the future.
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