Analyze the development trend of domestic printing industry through data

Since the international financial crisis, "uncertainty" has been a key word that society has emphasized. For the past 2010, in order to analyze the development trend of China's printing industry by means of data, we can describe such a picture: newspaper printing is showing a recovery growth; regional printing has a mixed increase, and some places have strong growth. Some places have grown steadily; printing equipment sales have shown high growth.

According to the statistics of the China Press Association, the total number of printed press sheets in 2010 exceeded 160 billion, which was a year-on-year increase of more than 7%; the circulation of newspapers increased by 14% year-on-year; and the amount of newspaper advertisements showed double-digit growth.

From the growth of the newspaper industry in the past 10 years, from 2001 to 2004, it was a double-digit period of rapid growth; from 2005 to 2007, the growth rate was reduced, basically a one-digit increase; from 2008, it entered negative growth. . The growth data for 2008 was -2.45%, and the growth data for 2009 was -6.78%. By 2010, the newspaper industry has seen a fundamental improvement, with growth figures of 7%. According to the growth trend of the newspaper industry in the past 10 years, the figure of 7% has made up for the reduction in the press industry's recent decline, and has basically returned to the newspaper's high point. The highest point of newspaper growth was in 2007, with a total of 163.4 billion sheets of printed sheets. Judging from the growth rate, the newspaper industry has formed a small V-shaped reversal trend in the past two years.

In addition, according to the statistics of the newspaper industry, from January to October 2010, the amount of newspaper advertisements increased by 18.9% year-on-year, compared with only 6.2% in the previous year. This 18.9% increase in newspaper advertisements is a rare high growth rate in recent years, because the newspaper industry has not experienced double-digit growth in the past five or six years. Moreover, this figure has not yet added the figures for the last two months. If it is added, it can be judged that newspaper advertisements in 2010 will show double-digit growth.

Looking at the newspaper industry figures, it is cautiously optimistic about the development of the newspaper industry. The industry believes that 2010 is only a kind of restorative growth. Just like the data printed by newspapers, it is a kind of growth that makes up for the gap. Based on this, the newspaper printing industry can be judged as a recovering growth in 2010.

At present, the statistical data in various regions have not yet been completed. Only the statistical work in Shanghai is relatively complete. Take Shanghai here as an example. In 2010, Shanghai's printing industry saw all-round growth in its data, and all indicators had double-digit growth. For example, total industrial output value increased by 21.25% year-on-year, profit increased by 20.62% year-on-year, industrial added value increased by 15.53% year-on-year, external processing trade volume. Increased by 40% year-on-year. It can be seen from this that the printing industry in Shanghai has seen a booming situation.

From the changes in Shanghai in the past three years, the printing industry's change curve is basically a V-shaped trend, which has been suppressed first and then increased. In 2009, there was a drop in all data. This was related to the entire economic situation, but it climbed in 2010. faster.

Looking at the overall situation, the Shanghai printing industry's performance in 2010 was the best year in the 'Eleventh Five-Year' period. The person in charge of the Shanghai Municipal Press and Publication Bureau also objectively stated that there is an Expo effect here.

In addition, take Cangnan, a relatively mature area in the printing industry, as an example. In 2008, the total output value of the Cangnan printing industry was more than 8 billion yuan. In 2009, it was more than 9 billion yuan. In 2010, the output value exceeded 10 billion yuan. This data is a rough estimate of the data that the Cangnan Printing and Packaging Industry Association visited more than 100 local printing companies to observe. Among the more than 100 companies, they observed that most of the companies are growing at a small rate, with an increase of about 5%, and few companies have increased by more than 10%. Based on this, the development of Cangnan's printing industry in 2010 is: Cangnan has a slight increase, but it is still very difficult to achieve significant growth.

From the operating conditions of upstream companies in the printing industry such as equipment suppliers, it is also possible to look at the development of the printing industry.

According to domestic statistics, the ring sales figures of nearly 60 years from the sales revenue of 60 backbone printer companies can be seen that the impact of the international financial crisis began to appear in the third quarter of 2008, and the sales decline has been fierce; but by 2009, In the first quarter, it began to pick up; after that, corporate sales revenue has been increasing. The relatively high sales revenue in 2009 appeared in the fourth quarter. The overall sales situation in 2010 was ups and downs. There was a small upsurge in the fourth quarter and sales revenue was the highest point in 2010.

From the year-on-year sales figures of printers, sales in 2008 totaled 5.92 billion yuan; in 2009, it was 5.74 billion yuan, up by 2.1% year-on-year; in 2010, it was 6.76 billion yuan, up 17.8% year-on-year. This figure shows last year It is also a high growth, and it is a double-digit increase.

From the customs import statistics, the customs statistics as of November 2010, printing equipment imports was 2.047 billion US dollars, an increase of 49.36%. This figure is relatively high and is expected to exceed US$2.2 billion for the entire year. This will be the highest record in history, because the highest record before this is more than 1.7 billion US dollars.

Imported equipment mainly consists of printing equipment including prepress, printing press, postpress and auxiliary parts. Among them, the fastest-growing printer is an increase of 64.31%, which is higher than the average growth rate of 49.36%. It can be imagined that if the domestic figures and the customs import figures were added together, the printing press showed a relatively high growth last year.

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