US retail giant Wal-Mart announced in October 2013 that its LED bulb own brand GreatValue, replacing the traditional 60-watt LED bulb with a minimum price of 8.88 US dollars, CREE (CREE) will not be outdone to announce its bulb With the US Energy Star certification, each bulb can return up to $5 for consumers. The price quoted by Cree in March 2013 to replace 60-watt bulbs is 12.97 and 13.97 US dollars, respectively, and the price is expected to fall to $10. the following.
The market originally expected that Cree will release the second generation of simplified LED bulbs, and then reduce the price of LED bulbs, while Wal-Mart rushed to sell its LED bulbs before Cree launched a new generation of products. The replacement of 60-watt LED bulb products officially came under the US$10, which is regarded as a sweet spot by the market. The market believes that GE, which has deep cooperation with Wal-Mart, is expected to follow up and lower the selling price, and expect the penetration of LED lighting. It will be expected to rise faster.
Cory, which is the key player in driving the rapid growth of LED lighting penetration in 2013, also announced that it will receive energy subsidies through ENERGY STAR certification, and each bulb can return up to USD 5 for consumers. In March 2013, the price of replacing the traditional 60-watt bulbs was 12.97 and 13.97 US dollars respectively. After the subsidy amount, the estimated price will be expected to fall below 10 dollars, which is quite different from Wal-Mart. .
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