Definition of sales skills

Sales skill is a reflection of sales ability and a job skill. Sales skills include the control of customer psychology, product expertise, social common sense, expression skills, and communication skills. Commonly used sales techniques are guided transaction methods, assuming transactions Act, key button transaction method, Franklin comparison method, door handle transaction method, soft and hard method, in short, doing sales is a process of communication between people. Its purpose is to move with emotion, to make sense, to induce people to profit .

Marketing skills

Many bosses start their businesses by starting sales. For example, the founder of IBM was a good salesperson. To do a good job in sales, on the one hand, it can accumulate capital and make material preparations for the venture. On the other hand, they can exercise their ability to do business. Selling is one of the most important contents whether you work for a person or start a business yourself. In today's era, there is no shortage of products, but rather the market. To produce the products that the market needs, it is necessary to market the products that the market needs. I think sales are the core part of marketing. If you learn to sell, you learn to do business. Therefore, for some people, to start a business, you may wish to start with sales.

So how do you make a successful salesperson? Salespersons need some quality. Some of this quality is inherent, but more of it is acquired effort. Sales ability is also the basis for a person to start a business.

â—† Be familiar with the characteristics of the products you sell. Advantages, disadvantages, price strategies, technologies, varieties, specifications, promotion, competitive products, alternative products. Especially in front of the customer should pay attention to the display is very familiar with the product.

â—† Familiar with the target customers who sell their products. These target customers need to be categorized, which are the core customers, which are the non-core customers, which are the key customers, which are the non-key customers, the customers can be divided into several categories, according to what kind of classification, for different customer types should be used different Strategies and methods. The time and effort allocated to different types of customers are different.

â—† Familiar with the product market. How the market is subdivided, what competitors are there, how the market capacity is, how the geographical distribution of customers and the time distribution of products are, and the short-term development trend of the product market (the development trend in the next 2-3 years).

â—† When marketing a product, it is necessary to arrange the time reasonably and to make reasonable space allocation according to the customer's buying habits and geographical location. Pay attention to methods and strategies. Sales promotion is not blind and it is necessary to sum up experience at all times and constantly improve. And sales also have such characteristics, that is, it is very difficult to start at the beginning, no way to start, as time grows, will gradually get better. From this, many business opportunities will be discovered. The process of sales is also a process of expanding interpersonal communication. Through such activities, the network of interpersonal relationships will be greatly expanded, and the amount of information will also be greatly increased. These interpersonal networks and market information will provide a large number of opportunities for further entrepreneurship.

Formula 1: Success = Knowledge + + People

Formula 2: Success = good attitude \ + good execution

â—† Selling a product is selling itself to introduce yourself. Selling yourself is more important than selling a product.

â—† Continuous distribution of business cards

â—† Consistent words and deeds at any time, any place, is to ensure the confidence of customers

â—† Customers not only buy your products, but also buy your service spirit and service attitude.

â—† Match the language and movement of the customer from the body movements and language speed

â—† To make a good plan, make a good plan before you can improve the efficiency of the use of time and increase the effectiveness of sales. When formulating plans, make appropriate preparations according to the characteristics of the customers. Of course, the plan is not fixed. It is necessary to make adjustments as the environment and conditions change. The main contents of the plan are: schedule for the next few days, customer arrangements for the next few days, what materials to prepare, how to tap potential customers (where potential customers are), and short-term sales goals. When necessary, sales schedules must be established. Sales schedules generally have several contents. One is a short summary, one is the sales target, and the other is the actual completion. Sales schedules are weekly, once a week. Weekly weekends, the analysis of the sales schedule, the main purpose is to find out the law of sales, the reasons for the completion or not being completed, is the task of making irrational or caused by external factors. Is subjective or objective. Whether it is the immature sales skills or the lack of implementation caused by the roots through this form of analysis, put forward ways to improve.

â—† Make a daily sales diary, the ideal record is to inquire about the specific circumstances of each sales record at any time, make a customer visit record, and keep abreast of the customer's dynamics. Make customer records well, from time to time, sort out and analyze customers, and make any customer's information available at any time.

â—† Research customer psychology. One is based on the customer's individual psychological characteristics in different ways (think about the book on research psychology), and one is based on the characteristics of the customer's unit using different methods, such as the public and private units are different customers. The other is to know where the customer's real needs are. Analyze customer data before contacting customer

â—† Learn the skills of negotiation. Be good at smiling and listening to achieve a win-win situation. To consider the problem from the perspective of the customer.

â—† Learn marketing techniques, marketing is not mandatory to sell to customers, but from the perspective of customers, to guide customers. Customers sometimes value the spirit of your service more than the product. In reality, sales promotion is not completed once, and it is often necessary to communicate with customers several times. In communication, some sales promotion will fail, and others will succeed. Therefore, we must give a reasonable choice, and some can give up, and some should continue to work, some short-term customers, and some are temporarily unsuccessful, but as long as the relationship is good, in the long run there is hope for success, we can not give up. To understand the real needs of customers. Some customers actually have needs, but he immediately confids to you, so sometimes it takes several runs to get information, and some need to tell you when they need to get close to each other.

â—† To understand the human world. Some unreasonable demands on customers must also be tolerated and considered.

â—† To understand the importance of old customers. Keeping old customers thinking about the cost and effectiveness of marketing is more useful than finding a new customer. At the same time, old customers themselves have social relations and their social relationships can also be used by you.

â—† What kind of marketing methods are used? Telemarketing? Internet marketing? Home-to-door sales? Mailing methods? TV direct sales? By sending promotional products to sell? Adopting wholesale? Retail? Piling-off? Agents? What kind of payment methods? The method of product promotion should be based on the characteristics of the product being promoted and the company's situation.

â—† Sales is also a form of interpersonal communication in another sense. Therefore, in a sense, to learn to sell is to learn to behave in person.

â—† The salesperson must have a good psychological quality. The most frequently encountered phenomenon in sales is the refusal of being indifferent, so they must be rejected, be deserted, and be sabotaged. There is also a phenomenon that is not allowed to enter the door when it is sold. This is where we must use our brains to achieve our goals. In particular, attention should be paid to overcoming inertia and overcoming fears.

â—† When the direct means cannot approach the target, sometimes it is necessary to learn curve attack.

â—† A good image appears before the customer. This image includes clothing, talking, and necessary etiquette. In particular, pay attention to giving customers a good first impression. To have the ability to narrow the psychological and emotional distance with the customer.

â—† How to deal with disputes with customers is also a problem. Dealing with disputes is a very artistic thing. This thing is not well researched now. The causes of disputes are different and the processing methods are different. Different types of disputes need to adopt different methods, which are constantly explored in this practice. When disputes arise, the first principle is that they do not suffer. However, sometimes it is more effective to eat a little loss. The second principle is not to create major conflicts with customers and strive to maintain the relationship. The third principle is that there must be skills in dealing with disputes. This technique is not discussed here. (Common disputes such as product quality, customer payment is not timely, delivery is not timely, customers do not comply with the contract, the product style is not satisfied, the price is not reasonable, after-sales service is not in place, etc., this type of dispute may be ever-changing, the key lies in Random strain

â—† Pay more attention to the successful sales staff. After all, you must rely on theory to succeed. In this industry, experience and ability are more important than theory.

â—† Sometimes you have to use the power of the team and sometimes you can ask for help if you have problems that you cannot solve. However, under normal circumstances, do not ask for help and try to solve it yourself.

â—†Note that market information in sales is very important

Sometimes unconventional methods can be used, and sometimes it is possible to achieve leaping development. To innovate, innovate, and innovate, others are also developing. If you want to achieve greater results than others, you must continue to innovate. Why Haier is developing faster than others is the key to innovation.

In order to use the power of others, sales alone are limited in their power. Even if they succeed, they will have limited success. Why the establishment of a company can accelerate development, mainly the company can gather the power of others

How to be an excellent sales representative The primary task of sales representatives in this segment is sales. If there is no sales, there is no hope for the product, and the company has no hope. At the same time, sales representatives have expanded their work, and sales only have no hope, because you sell products or services, and only by continuously expanding the market can you establish a long-term market position and gain long-term market share. The sales channels have established important intangible assets and have earned a stable performance for themselves.

As a good sales representative, should have those mentality?

First, sincere

Attitude is the basic requirement to determine whether a person can succeed in a job. As a salesperson, you must have a sincere heart, sincerely treat customers and treat colleagues. Only in this way will others respect you and treat you as a friend. The business representative is the image of the company. The embodiment of the company's quality is the hub connecting the company, the society, the consumers, and the distributor. Therefore, the attitude of the business representative directly affects the product sales of the company.

Second, self-confidence

Confidence is a force. First of all, we must have confidence in ourselves. We must encourage ourselves at the beginning of our work every day. I am the most convinced moderator and moderator.叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 叩氖 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 鄣牟 嘈殴疚闾峁┝ 嘈殴疚闾峁┝ 嘈殴疚闾峁┝ 嘈殴疚闾峁┝ 嘈殴疚闾峁┝ 迪 迪 迪 迪 迪 迪 迪 迪 迪 迪 迪.

To be able to see the advantages of the company and its own products, and to memorize these, in order to compete with the opponents, we must have their own advantages, we must use a faith to win the face of customers and consumers.

As a sales representative, you are not only selling goods. You are also selling yourself. Customers accept you before they accept your goods.

Joe Gillard, the world’s Guinness Book of Record, known as the king of car sales, once sold retail cars more than 1,600 units a year, with an average of nearly five cars per day. When he went to apply for a car salesman, the boss asked him, did you sell the car? He said, no, but I promoted daily necessities and promoted electrical sales. I can sell them, stating that I can sell myself, and of course I can sell cars.

Knowing that there is no strength, I believe there is strength. The reason why Joe Gillard can succeed is because he has confidence and believes he can do it.

Third, be a thoughtful person

"Everything is learned", we must develop a habit of thinking and thinking, and we must be good at summing up sales experience. Every day, I must review my work and look at what I do well. Why? Why not do it well? Why? Ask yourself a few reasons why? Ability to seize the opportunity.

Opportunities are equal for everyone, and as long as you are committed, you will certainly be the best in the industry. When Wang Yongqing, a Taiwanese entrepreneur started his own rice store, he recorded the time each time the customer bought rice. He remembered that there were several people in the family. In this way, he figured that people could eat rice for a few days. When they finished eating, they gave it. Customers sent in the past. It was this kind of carefulness of Wang Yung-ching that made his career grow stronger.

As a sales representative, every change in the customer needs to understand, strive to grasp every detail, be thoughtful, continue to improve themselves, and create a more exciting life.

Fourth, toughness

Sales work is actually very hard, which requires business representatives to have hardships and perseverance. "Everyone has to suffer and suffer hardships. Half of the sales work is running out of the feet. To constantly visit customers, coordinate customers, and even track customer service, the sales work is by no means smooth sailing and will encounter many difficulties. However, there must be patience for the solution. Indomitable spirit.

Before the American star Stallone became famous, in order to be able to play a movie, he was recommended by one of Hollywood's movie studios. After he touched 1,500 times, he finally had a movie company willing to use him. Since then, he has embarked on the film, relying on his tenacity and toughness, and has performed many tough guy images, becoming one of Hollywood's most famous movie stars.

Is it more difficult for the sales representative to encounter problems every day than Stallone? No.

Fifth, good psychological quality

With good psychological qualities, we can face setbacks and discouragement. Each client has different backgrounds, different personalities and methods of living. He must be able to maintain a calm state of mind when he is attacked. He must analyze more customers, constantly adjust his attitude, and improve his working methods so that he can face all the blame. . Only in this way can we overcome difficulties. At the same time, we must not be overshadowed by the smoothness of the moment. We must know that "Musicality is extremely sad". Only in this way can we win without arrogance and failure.

Sixth, communicative competence

Everyone has strengths and does not necessarily require every sales representative to be eloquent and able to speak, but he must communicate more with others, develop his communicative skills, and make as many friends as possible. This gives him more opportunities to know. More roads to go. In addition, friends are also resources, you must know that the resources will not be successful, make good use of resources will be successful.

Seventh, passion

Enthusiasm is an affective emotion. He can drive people around to pay attention to certain things. When you are very passionate about communicating with customers, your customers will also “fight them with Li and report them with peaches”. When you walk on the road, you just touch your customers. You reach out and you are very warm and chilling. Perhaps he hasn't encountered people who value him so much for a long time. Perhaps your enthusiasm has contributed to a new one. Deal.

Eight, knowledge should be wide

Sales representatives must deal with people of all levels and at all levels. The topics and content that different people are concerned with are not the same. Only when they have extensive knowledge can they have common topics with each other and can talk about speculation. Therefore, it is necessary to search for books, regardless of astronomy and geography, literature and art, news, sports, etc., as long as you have a leisure time, develop a habit of continuous learning.

9. Responsibility

The sales representative's words and deeds represent your company. If you do not feel responsible, your customers will learn from you. This will not only affect your sales, but also affect the company's image. Undoubtedly, this will hurt the market.

A family of three lived in a new house. When the wife saw that her husband and son did not pay much attention to hygiene, he wrote a slogan at home: It was hygienic and everyone was responsible. After returning home from school, the son saw the slogan and took the pen to change the slogan to “pay attention to hygiene and adults are responsible”. The next day, when her husband saw it and took out a pen, the slogan was changed to “pay attention to hygiene and lady’s responsibility”.

Although this is a joke, it shows a problem. Responsibility cannot be shirked. Only responsible for the same thing as the one in the story can make the family more hygienic. First of all, we must pay attention to hygiene and cannot shirk responsibility. As a sales representative, your responsibility is your credibility, your responsibility, and your performance.

Tenth, negotiating power

Actually, business representatives are constantly in negotiations. The process of negotiation is a process of persuasion. It is the process of finding the best combination of interests of both parties. Before the negotiation, it is necessary to clarify the situation of the other party. The more you know each other, the more you understand each other, the better you are for yourself, and the more opportunities you have for taking the initiative.

The grandson knows oneself and knows oneself, knows oneself and knows oneself, knows oneself well. The performance of negotiating power is not that you can speak endlessly, but that you can grasp the key points to meet the needs of the customer first. When there is disagreement between both parties to meet their own needs, it depends on how much information you usually have in the customer. Then, the more information you have, the better your initiative can be used. The purpose of negotiation is to achieve a win-win situation and achieve mutual benefits.

A business representative needs to develop habits of diligence and diligence in summarizing. When you face different customers every day, you must negotiate in different ways to reach the most satisfactory transaction with the customer. This is the purpose of your negotiation.

Former national football coach Milo said: The state of mind determines everything! I believe that the Gate of Fortune is always open to those who reward Heaven. There is no humble job in the world, and only humble working attitude. As a sales representative, only with a humble mindset and a positive attitude to face each day's work, success must be waiting not far for you and me.

In the sales process, I found a strange problem. For a newly developed market, a sales representative with weak business capability, but as long as he is fully prepared, his performance must be higher than a business ability than he. But there are no prepared sales representatives. Why? Although in the sales process, it is influenced by many related factors, but the most important thing is to understand what you want to do. There is no first-class salesman, only first-class preparers.

Maybe the sales representative's work is going back and forth, repeating the contents of yesterday's work every day, but understand that the customers you face every day are different. Haier's Zhang Ruimin once said: If simple things are repeated, they can be made into simple things. Let every day be ordinary, but not mediocre.

A sales representative from getting up to bed to rest, what are the things to do on this day? The author put together three years ago training notes organized as follows, may have some inspiration for the friends who just entered the line.

1, before going to work

Get up on time every day and wake up quickly. Tell yourself that the work of the new day is about to begin. Be full of vitality and exercise properly.

Organize your appearance and check whether you have brought along essential items for sale, such as business cards, pens, notebooks, and product information.

On the way to work, you can say hello to people you know and know. If possible, you can read the newspapers of the day or the latest news.

Try to go to the company 10 to 20 minutes in advance and take the initiative to participate in the company's sweeping activities before work.

To put it simply, there must be a positive attitude and a happy mood before going to work!

2. After the company sign in

Briefly report on your own work plan to the supervisor or relevant person in charge, clarify the sales goals and priorities for the day, and elaborate the visit route and remedial measures. The more detailed the plan, the better. Before going out, call and confirm with the intended visiting person and check whether the sales tools are complete:

1) Product Catalog, Orders, Delivery Notes

2) Relevant information negotiated with customers: such as business cards, customer information, customer records, price lists, telephone books, notebooks, calculators, brochures, samples, product photos, product advertisements, and other promotional materials.

3. Preparations before visiting

1) Understand the names, ages, addresses, telephone numbers, experiences, interests, personalities, family circumstances, social relations, recent business situations, etc. of the person being visited.

2) Always keep abreast of competitors' sales and general customers' evaluation of them, and learn about the latest changes in peers and related products and product information.

3) Make a rigorous visit plan and cooperate with the customer's time to visit, try to find the right buyer, and try to approach him.

4) Be ready to talk about topics, be mentally prepared, have countermeasures for each other's inquiries and bargaining, and be aware.

4, after seeing the customer

1) Be polite, clearly introduce yourself, and be gentle and humble.

2) To listen carefully to the other party's speech and express concern and inquire about the other party, tone should be steady.

3) To understand how to seize the customer's heart, first of all do the following:

1 Have confidence

2 The attitude should be sincere and strive for each other's goodwill

3 Have a smile and a good face during the conversation

4 Words should be concise, not verbose, clear questioning, and able to address problems

5 Pay attention to each other's advantages and give appropriate praise

6 In the process of negotiation, it is not possible to argue with customers

7 Inducing customers to answer affirmative discourse

8 For the sake of the other side, analysis maximizes his benefits

4) Negotiation with customers must be in step

1 To meet customers, the first is greetings, respecting cigarettes, then chatting, giving gifts

2 Get closer to customers and stimulate interest in products

3 Telling customers that the product can bring him benefits

4 Make a deal to prompt the customer to order or immediately deliver

5 Receipts

6 After making a business, do not rush to leave. You must continue to talk with customers in order to establish a long-term cooperative relationship and tell him that he can provide services at any time.

5, after work, check the daily work, summarize the gains and losses

1) Fill in daily business daily report in detail

2) Check whether the business is carried out according to plan and whether the task is completed as planned

3) Write a daily marketing diary, summarize work methods, deal with customer complaints in a timely manner, and do a good job of memorandum to report to higher level supervisors in a timely manner.

4) The contents of the marketing diary include:

1 Job Description

2 Summary, opinions and suggestions on work gains and losses

3 improved method

4 Customer's comments and suggestions

5 How to deal with

6 Work Sentiment and Feelings

6. List the work plan for the second day

1) Including matters that require urgent handling or that are particularly important are included in matters that are prioritized on the second day.

2) Determine the focus of work, draw up preliminary visit routes, and eliminate unimportant issues.

3) Customers who need pre-agreed time, make an appointment

4) Sales objectives and related cooperation work with other companies

For sales representatives, it is most gratifying to be able to complete one day of sales as planned and satisfy their customers. However, for a successful sales representative, whether or not a customer can provide a full range of services will be the basis for his successful sales.

Of course, the sales representative's work is full of changes. It is necessary to be able to flexibly grasp the time, flexibly face customers, and use sales skills flexibly. At the same time, in order to distinguish between priorities and priorities, although this is true, it must be known that the only change in this world is change. Use the normative code of conduct to demand oneself, but can't hold one's own hands and feet like a rope, affect the exertion.

The current market is an open, homogeneous, multi-species market. For many products, its similarity and most of its functions are similar, but the selling points have similarities and differences. When the product itself does not have advantages, what should be done? How to complete the sales, and can continue to develop?

I think that only through high-quality, perfect service system to provide customers with more benefits and achieve their satisfaction. But only customer satisfaction is only the first step in the product's entry into the distribution channel. The ultimate goal of the product is to achieve consumer satisfaction, complete the thrill of product-to-money conversion in the sales chain, in order to achieve channel distributors and consumption. The satisfaction of the person, in such a process, only achieves the purpose through the high quality service.

Before the 1990s, many first-line sales personnel of the company had established a solid customer relationship by means of ethical, entertaining, and reciprocal relations. As long as they had close relations with customers, A certain amount of sales, at the time of China, was an era of short supply of goods, and it was a demand market. As long as the products were delivered to customers (dealers), there was no sale. After more than 10 years of baptism in the market economy, the current market conditions and the situation at that time are already very different. The great variety of commodities has met the needs of businessmen and consumers. Although there is more space for choice, the homogenization of Let customers (distributors), and consumers know what to do. Under such circumstances, it is not enough to rely solely on emotional connections. What is needed is a standardized service system, which ultimately leads to a tripartite win-win situation among manufacturers, distributors, and consumers.

As a market-based salesperson, the two groups to serve are: customers (or dealers) and consumers. First talk about how to service customers (or dealers)?

Pre-sales services - a good start is half the sales success

Pre-sales service is a process in which the product has not yet reached the dealer's shelf, in the process of communicating and communicating with him, guiding the distributor so that it understands your product and generates interest. In this process, it is necessary to grasp some of the performance of the customers. These performances enable you to capture the dealer's psychology and speed up the transaction. Interested customers have the following performances:

1, listen to you more seriously, it is natural to chat with you. This shows that he has a good opinion of you and is willing to communicate with you. He must grasp the opportunity and deepen the feelings of both parties.

2, constantly watching the product, and even holding it down. This shows that he has an interest in the product. His purpose is to find some problems and see if there are any areas of dissatisfaction. At this time, he must dispel his doubts and increase his confidence.

3. Want to know more about products and companies. He wanted to know more about the background of the product to be distributed in the future. At this time, he would like to introduce him to the brief introduction. He asked him to give him more details.

4. Carefully inquire about the prices and distribution policies, rebates, and concessions, and even raise some objections, such as the price is too high, the packaging color is too dark, and too many similar products. To explain these problems patiently, through different comparisons, such as high prices, but the amount of more than similar products, consumers are more willing to buy affordable products, so that you do not sell more? Sell more, soon earned too much!

For all kinds of customer performance, we must grasp in a timely manner, conscientiously respond and answer customer questions. At the same time, we must be able to understand people in good faith, and at the right time, we can provide our customers with some good suggestions. We should not expand the scope of communication with customers and increase feelings.

In the process of communication with customers, it is necessary to pay attention to strategies, not to tell him all the advantages of the company, products, etc., so that they have a room for maneuvering, in order to better induce customers to create conditions.

A customer is a businessman, and he tends to reject self-interest protection when he does not fully understand what the product brings him or meets his own requirements. As a salesperson, it is to create opportunities and eventually reach sales. What should I do?

First of all, we must keep calm in our mentality, and we must be able to decisively present the signal of the deal. There is a simple three-step deal method:

The first step: Introduce one advantage of the product to the customer

The second step: soliciting customers’ recognition of a merit

Step 3: When the customer agrees to the advantage of the product, the customer is requested to complete the transaction.

If it is not successful, continue to offer new advantages to customers until a deal is reached. Of course, not every customer must accept your product and accept your service. You can end this customer's visit and leave a comment for the next visit for reasons.

Sales Service - Good customer relationship is the link for sustainable business development

When our marketing and sales staff completed the first step of marketing, that is, the customer's approval, has been dealt, what to do next? For the list of prospects we have established, we must pay regular visits to the purchase volume. Small customers, but he has sales potential there, it is necessary to increase the number of visits, deepen the impression with the customer, at the same time, to tell customers that sales elsewhere are very good.

Establishing a good customer relationship is the main task of sales service. You must take your ideas and promote the current sales situation of customers. Even if it is a little suggestion, we must stand in the customer’s perspective and think of him. Use your own sales experience to help your customers.

In order to be able to sell for a long time, reach your sales target, put the product on the customer's shelf, there is more important work to do.

1. "Educate" Your Customers

The reason why it is "education" is because many customers cannot understand the needs of consumers more scientifically. They must let customers know what kind of shopping environment consumers like and then change their own deficiencies, improve the shopping environment, and increase sales.

1) In general, consumers are more willing to go shopping where goods are available

â—†The latest products on the market

â—† There are often advertised products

â—† There is a full-service daily haberdashery

2) Consumers are more willing to go shopping in good service and good atmosphere

â—† First of all have a deep understanding of the product

â—† Can help and guide consumers to buy

â—† Friendly, friendly and accessible service

3) Consumers are more willing to go shopping in places where the store is tidy

â—† The goods should be placed neatly and there should be no dust on the goods

â—† The goods should be sorted and easy to choose

â—†If the light is dark, always turn on the light

In fact, the process of communication and communication between you and your customers is the process of education. You can tell him some things that can improve his business. Of course, you must first affirm your customers. In this way, he is more likely to accept your views and Advice, the most important thing is what can you do for your customers?

2) Manage your customers

The first thing to understand is that the purpose of managing your customers is to increase sales. Therefore, in the process of visiting, how do you manage your customers?

Management needs to use a method through one channel.

One channel: Through the "Customer Management Card", a detailed understanding of the customer's display, purchase status, sales, as well as the customer's competitive situation. According to such a management card, there is a clear understanding of the customer's dynamics.

One way: Help customers to do merchandise display work. The purpose of this is not only to promote feelings, but more importantly, to put products in a clear position and increase sales opportunities so that customers can make more profits.

By "educating" and "managing" your customers, during the entire product reach the consumer, you give the customer more suggestions to help him realize the conversion of profits. This is the best selling service to him. .

After-sales service - the end of each visit or sale is the next start

When the sales representative completes the sales plan, is the sale already over? The answer is no. According to speculation, the cost of developing a new customer is ten times stronger than that of an old customer. Therefore, it is only through constant service that customers can retain customers and make sales more stable.