On May 30, 2013, the Dongfeng Light Commercial Vehicle Marketing Co., Ltd. (hereinafter referred to as the "Marketing Company") Dealer Council was held in Wuhan. The conference promoted the mid-term business plan of Dongfeng Motor Co., Ltd. to distributor representatives from all over the country, and whether it can further enhance the overall sales volume of Dongfeng Light Trucks and the profitability of distributors, and whether it is possible to build horizontal businesses and after-sales services as commodities while selling automobiles. The new profit growth point started a big discussion. As an important business partner in the full value chain cooperation of marketing companies, Zhang Yusong, general manager of Dongfeng Castrol Oil Products Co., Ltd. was invited to attend the meeting.
In the long-term cooperation with the marketing company, Dongfeng Castrol has formed a mature operating mode of after-sales lubricants with high-quality products and satisfactory services, which has become a new profit growth point for the marketing company in addition to vehicle sales; Dongfeng Castrol formed a special service team to develop Dongfeng light truck after-sales oil, and formulated targeted market support programs for different types of service stations, greatly increasing the number of dedicated products in service stations.
After the Council, Liu Xiaojun, general manager of Langlong Trade Co., Ltd., Langfang City, Hebei Province, visited the Wuhan headquarters of Dongfeng Castrol Oil Products Co., Ltd., and made further exchanges on the new marketing model of aftermarket special products.
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