“Hanma Dynamics is benchmarking international high-end brands and dares to shine in the world market.†At Valin Xingma's 2013 Mid-year Business Conference, Valin Xingma Group Chairman Liu Hanru stated that Valin Xingma insisted on the quality route, and will be in the second half of the year. Focus on promoting the self-developed engine products Hanma power. At the same time, the company will continue to insist on marketing changes, explore market segments, and promote the new leap of Hualing heavy trucks.
Power Revolution
Since 2007, Valin Xingma has started its own research and development engine. After many years of hard work, Hualing Xingma Engine Co., Ltd. Hanma Power successfully launched its market and passed market inspection. Valin Xingma Group Chairman Liu Hanru stated that Hanma Power will be the focus of marketing for Hualing Xingma in the second half of the year and next year.
It is understood that during the research and development process of Hanma, all experiments on the plateau, high temperature, and alpine were completed, and they can be used under any adverse environmental conditions. In addition, Hanma Power also features low-speed high torque, in-cylinder braking, high power, and low fuel consumption. Hualing heavy trucks equipped with “Hanma Power†engines have more prominent advantages in safety and reliability. The use of exhaust gas recirculation technology also makes Hanma Power more environmentally friendly.
"We have our own heart." Liu Hanru told reporters that Hanma Power has reached the international advanced level and dared to shine in the international market. "Good products also need to have a market to develop." Liu Hanru also pointed out that product marketing teams and dealer teams must strengthen the training and learning of engine products, increase the promotion of Hanma power, and actively open up the Hanma power market.
Gold combination
Liu Hanru told reporters: “There is no world-class heavy truck company that cannot produce its own engine. To become a world-class heavy truck company, it is necessary to realize the self-production of engines and transmissions.†While Hanma Power accelerated to the market, Hualing Xingma took advantage of Han. The horsepower, transmission and axle gold portfolio has steadily created a superior Valin Xingma product platform.
Valin Xingma Engine and Transmission are independent research and development products. Valin Xingma, who has always attached importance to independent innovation, continues to speak with the product and build a national heavy truck dream. It is understood that the current Hualing engine has two displacements, respectively, 9.8 liters and 11.8 liters, divided into two series CM6D18 and CM6D28, to meet the national IV, national V emission standards. Hualing transmission products have 14SOD overdrive and 9SDD direct-stop two series, are all synchronous transmission.
With two heavy-duty heart units, which are self-produced engines and transmissions, Hualing Xingma greatly enhances its ability to impact world-class heavy trucks. Liu Hanru told reporters that he had formulated the technological direction of enterprise development five years ago. In addition to heavy trucks, in the lineup of Hualing Xingma built by Liu Hanru, engines, gearboxes, and axles have formed a gold industrial chain, which has become a new weapon influencing the international and domestic markets. Liu Hanru revealed to reporters that Hualing Xingma’s gold power portfolio will be “touring†across the country in the future, further demonstrating the company’s independent innovation capabilities.
Marketing changes
From January to June this year, sales volume of Valin Xingma heavy trucks reached 13,341, an increase of 56.4% year-on-year, and sales volume of Xingma special-purpose vehicles increased by 89.96% year-on-year. At present, the sales volume of Valin Xingma heavy trucks is close to the total sales volume of the previous year, and the sales growth rate ranks second in the industry. According to Xia Hong, deputy general manager of Valin, Hualing Xingma's marketing model is an important factor that contributes to the company's strong sales performance in the first half of the year.
Xia Hong introduced to the reporter that Valin Xingmao focused on implementing the system of distributors and service providers for marketers in the first half of the year to encourage dealers to open up new battlefields in the midwest where the market is weak, greatly increasing the enthusiasm of frontline sales personnel. , revitalized the overall marketing system. In addition, Valin Xingma continued to promote the large-leasing and large-scale logistics marketing models that were implemented in the second half of 2012 to accelerate the traditional marketing and profit model transformation of commercial vehicles.
Speaking of the market deployment in the second half of the year, Xia Hong told reporters: “We will increase our efforts to achieve the market introduction of Hanma Power; continue to improve the financial service platform and improve the level of financial services; consolidate and improve the current marketing network and strengthen market research. , do a good job in market planning and brand promotion; continue to improve and deepen the reform of the marketing system and strengthen the construction of the marketing team. ""We will gradually realize the gold combination from the product's gold portfolio to the sales channel and enhance the sales energy." Xia Hong confidently Indicated.
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