Fastener companies use Internet marketing for development

Abstract: The WTO Appellate Body finally ruled that the EU's anti-dumping measures against carbon steel fasteners in China were in violation of regulations. Since then, this anti-dumping case that lasted for nearly two years has finally come to an end and China’s fastener companies have returned to Europe. The data shows that in 2010, the transaction volume of e-commerce in the Chinese market was more than 450 million yuan, and in 2013 it is expected to exceed 10 trillion yuan. The growing e-commerce market is undoubtedly a new opportunity for China’s fastener companies.

Since the anti-dumping sanctions imposed by the European Union in 2009, China’s fastener companies rely solely on exports. The business model is still undergoing a difficult transition: Although China’s fastener companies have returned to the European market, many companies have begun to look at exports. Into the domestic, for example, many companies in Beijing, the Yangtze River Delta and other regions have all turned to Internet marketing, using generic marketing tools such as Web site, to find more survival and business development opportunities.

The EU has always been an important exporter of fasteners in China. In January 2009, the European Union ruled that it imposed a high anti-dumping import tariff of up to 85% on China's fastener exports. Although on July 15, 2011, the final decision of the WTO Appellate Body upheld the legitimate rights and interests of China's fastener industry, China's fastener export companies still suffered heavy losses.

In this case, the fastener companies that have been hanging on the front line can only make a difficult transition and switch to the domestic Internet market to gain more vitality. It is understood that in 2009, only the enterprises in the Yangtze River Delta region registered online fasteners such as fasteners procurement, Zhejiang Fasteners Network, China fastener suppliers, and fastener manufacturers. In 2011, although the anti-dumping case prevailed, Beijing Xintianyun Fasteners Co., Ltd. still registered a series of generic Web sites, using this marketing tool to promote Internet marketing, and strive for more business opportunities.

The data shows that in 2010, the transaction volume of e-commerce in the Chinese market was more than 450 million yuan, and in 2013 it is expected to exceed 10 trillion yuan. The growing e-commerce market is undoubtedly a new opportunity for China’s fastener companies.

Although Internet marketing has brought vitality to small and medium-sized fasteners, how to choose a cost-effective, high-yield marketing tool is the primary consideration. After many comparisons, Yuyao Antai Fastener Co., Ltd., Changshu Huayuan Fasteners Co., Ltd., and Haiyan Heli Fasteners Co., Ltd. and other fastener companies in Jiangsu and Zhejiang provinces all chose the general website to carry out network marketing. jobs.

It is understood that the price of the Universal Website is only one-tenth of the price ranking, but it can achieve multi-dimensional, accurate, and efficient promotion of the company.

In response, another person in charge of Beijing Xintianyun Fasteners Co., Ltd., which registered the “Fasteners” website, said: “After registering our website, we can have a marketing platform called “Winning Sales Alliance”. On this platform, we can display our brand on various channels, such as the Sina Universal Website Channel, Youdao Search Engine, the National 100 Infoport Hotspots, and the Shangshangtong Platform, to reach the scale-based dissemination effect. Integrate various marketing methods such as search engine marketing, industry website marketing, portal website marketing, etc. to realize complementary advantages, cooperate with each other, collaborate with applications, form a more efficient network marketing system, and more easily help us to make our business a national market and increase effectively. Sales."