General Analysis of Electric Vehicle Export Data in the First Three Quarters of 2011

2011 was a year of controversy in the electric bicycle industry. Since March, the electric bicycle industry has suffered multiple policy shocks. First, four ministries and commissions issued the “Circular on Strengthening the Management of Electric Bicycle Industry”, followed by nine ministries and commissions of the Ministry of Environmental Protection on lead-acid. The battery industry has set off an unprecedented scale of rectification. From January to August, the output above designated size still exceeded 10 million, an increase of 41% over the same period of last year, and the market demand for domestic electric bicycles remains strong. The export data shows that from January 2011 to September 2011, the total amount and quantity of electric bicycles exported to European countries showed a downward trend.

The export data of the electric bicycle industry shows that from January 2011 to September 2011, the total amount and quantity of electric bicycles exported to European countries showed a downward trend. The most obvious is the Netherlands, which is known as the "Bird Kingdom." From the following table, we can see that since the beginning of February of this year, the total amount of bicycles exported from China to the Netherlands began to decline year-on-year. Although there was a slight recovery in July and August, the decline rate in September was even more dramatic. The year-on-year drop in February is considered to be affected by the Spring Festival. However, the subsequent growth rate has generally declined. In particular, the year-on-year growth rates in March, May and September this year have fallen by more than 45%.

As the EU implements the EN15914 standard as a standard, the standard clearly stipulates that the relevant product must comply with the relevant requirements of EN14764, “Safety Requirements and Test Methods for Bicycles for City and Travel”, and should also include circuits, batteries, cables and connections, and power control. Requirements for new projects such as electromagnetic compatibility, maximum speed, signs and nameplates, and operating instructions), and public surveys were conducted in 30 countries. The standard also stipulates that electric bicycles exported to the European Union must meet the new standards, otherwise they must pass E/emark certification. This standard has greatly improved the access threshold for Chinese products, resulting in poor sales of existing products in European countries. Although Taiyi’s statistics show that the number of electric bicycles exported to China in the European Union in 2010 had a certain increase year-on-year in 2010, it’s still a declining trend compared to the previous period, coupled with the improvement of the two-year standard implementation process and the impact of the intensifying European debt crisis. 2011 The total amount and total number of exports of Chinese electric bicycles in the European market also fell month by month.

In addition to the Netherlands, the total number of countries in the United States, Turkey, Japan, Bangladesh, and other countries also declined in 2011 (see the chart below). Through inspection of customs supervision standards and local customs import standards of exporting countries, T&T found that developed countries such as Europe and the United States have had a certain impact on China's export market due to their higher certification standards, while some emerging economic growth regions have paid more attention to The price to determine its procurement channels.

Analysts pointed out that although Bangladesh had greater demand growth in January this year, its overall growth has been declining due to the impact of the international financial environment and the declining growth of Bangladesh's domestic demand. In Japan, due to the impact of the earthquake in March this year, demand fell. However, due to Japan’s acceleration of green construction after the earthquake, electric bikes are arranged in tourist attractions and other places in the country, making its demand increase in the second half of this year. However, the relevant regulations in Japan are relatively unique. Japan’s standards relating to electric bicycles are established under the “Road Traffic Act” and are directly under the jurisdiction of the police department. Their market purchases are mostly domestic Yamaha and Matsushita products. For these products to be used for processing, there are certain difficulties and high costs for other companies to enter their markets. Most companies cannot afford them.

By counting the ratio of global demand for electric bicycles in China compared to the same period of last year, as shown in the above figure, it can be seen that the total amount of exports in January-September 2011 decreased by a certain extent year-on-year (the total amount of exports in January-September 2010 was USD 33974.04 million). This has a direct relationship with the decline in demand in some developed regions. Through visits to and understanding of the market, TSI has found that products that occupy a certain position in the export market generally have the following characteristics:

1. The exterior design is novel. Based on the analysis of the target market, a variety of models suitable for different occasions are designed.

2. The quality of materials passed, because the foreign market is generally more constrained by the weight of the electric bicycle body, and its material selection is mostly a new composite material.

3. Choose a more economical green fuel as the body's kinetic energy.

It is believed that with the deepening of industrial upgrading and technological transformation, more and more products will go abroad and be accepted by most foreign consumers.