Faced with the overall downturn in the LED industry, the country began a new round of subsidies. At present, the latest list of LED lighting subsidies for the 2012 and 2013 financial subsidies has been released, and a total of 39 have won the bid. It seems that a new round of market explosion is coming, but many companies have told reporters that the reality is not so optimistic.
In the LED industry, Sanan Optoelectronics and Dehao Runda are probably the two companies that have received the most financial subsidies. The net profit growth rates of the two companies in 2011 exceeded 100, of which the government subsidies for Sanan Optoelectronics. The contribution rate of net profit reached 90, while Dehao Runda was 79.
In addition, according to the reporter, Dehao Runda's operating profit in 2011 was 146 million yuan, while the total profit was 452 million yuan. Among them, about 300 million yuan profit for its subsidiaries Wuhu Dehao Runda, Yangzhou Dehao Optoelectronics obtained three subsidies for government technology, and Wuhu Dehao Runda obtained high-tech enterprise certification, resulting in lower income tax rate, less than 27.63. The 13th financial subsidy obtained by Sanan Optoelectronics (including its holding subsidiary) in 2011 involved a total subsidy of 1.802 billion yuan.
The proportion of government subsidies in Guangdong Province is not high, but the government subsidies received by Qinshang Optoelectronics in the middle of last year are also 9 million yuan, accounting for about 20% of net profit. National Star Optoelectronics has about 25.
Once the government stops providing financial subsidies, can these LED companies respond effectively in terms of current profitability? Without the support of the policy, will the subsidized LED companies begin to shrink? LED companies, how can the government subsidize you? In this regard, some corporate leaders and related experts and scholars expressed their opinions and suggestions on LED subsidies to reporters.
Government preferential policy double-edged sword?
The government's preferential policies can not be underestimated for the energy-saving industry. This is also common in European and American countries. For example, in the first three years of the rise of energy-saving lamps in the UK, the government recognized the long-term contribution of energy conservation to the country. Therefore, companies are required to sell energy-saving lamps to retailers at cost prices. The profits are partly determined by the government according to a mutually reasonable standard. As a result of the company's completion, the energy-saving lamps quickly spread in the UK.
What I know about the Chinese government's help is mainly the purchase of MOCVD, land resources and taxation policies and subsidies. This has effectively promoted a group of ambitious and courageous pioneers in the LED industry, but at the same time it has two negative effects that were unpredictable: First, it induced some enterprises that have no technical development or redevelopment capabilities. The use of policies to enter the market and then can not continue, and the second is that some companies rushed MOCVD without adequate market, technology and risk research, resulting in severe overcapacity in 2012.
The national policy of Zhang Wei, vice president of the United Kingdom Seren Optoelectronics Co., Ltd., must be helpful to the LED industry and promote the development of the industry from a macro perspective. But now the problem is that some local government policies are heavily subsidized and light-guided, and subsidies cannot be used as a tool for companies to spend money or whitewash their performance. Government subsidies should be gradually transferred from equipment subsidies to technology research and development, new products and marketing.
Dong Zhijiang, general manager of Wuhan Diyuan Optoelectronics Technology Co., Ltd., has a great role in the development of enterprises, but the most important thing is to play a good role. The so-called good effect is that the support of the state is positive for any industry as it is for the industry itself. However, if the policy support is misplaced, it will have an adverse impact on the industry.
Policies such as the ban on incandescent lamps will have a positive effect, but don't imagine it exaggerated. Because this product will eventually walk in the market, how can customers recognize it, because it has to compete with different types of products, this part of the subsidy is only a temporary promotion, or conceptual guidance.
Yan Chunhui, president of Yaweilang Optoelectronics (China) Co., Ltd., has a certain role in the development of the company and can help, but in the end it can only play a supporting role. The real factors of business success are leading technology, cost-effective products, sophisticated management capabilities, and a good corporate culture. Leaving the real capacity building of the enterprise, blindly pursuing government subsidies is a matter of resolving the end.
If you are a successful company and then get the government's multi-faceted funding, using these funds to improve your ability, it will make the company more powerful and more successful.
What is the subsidy effect of Zhang Shaohua, the marketing director of Jingneng Optoelectronics (Jiangxi) Co., Ltd.?
In the early days of market launch, government subsidies will definitely help to expand the market, and there will be a certain pulling effect on the entire industry chain. However, neither enterprises nor local governments can use subsidies as the only means, because the types of enterprises and products that can receive subsidies are only a small part. To occupy the market, it is necessary to rely on technological innovation, brand and channel construction.
Wu Mingming, the head of the National Semiconductor Lighting Engineering R&D and Industry Alliance (CSA) Consulting Department, is still unable to get into the high-end technology. The foreign equipment is still relatively backward, which is also the main problem in this industry. MOCVD is a key device for LED products, and key technologies are all done by this device. However, at present, the world is mainly produced by several large companies in the United States and Germany, and there is almost no domestic one.
The deputy general manager of Beijing Bangliancheng Technology Co., Ltd. Ge Gang government's subsidy policy for LED companies is to let a small number of enterprises drive the whole industry, drive a new growth point for energy saving and emission reduction, and promote the LED industry to develop in a better direction. The subsidy policy itself has no problem. The key is to see how companies can grasp and use the government's subsidy policy.
Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics Co., Ltd., issued a subsidy policy for energy-saving appliances, including 2.2 billion yuan to support the promotion of energy-saving lamps and LED indoor lighting. It is a continuation and refinement of the national green lighting project. It came out, which also shows the government's emphasis on LED lighting. But until now I have not seen any company that has received this subsidy. Enterprises who want to apply for subsidies do not know who to apply for. As for the specific conditions of subsidies received by Guangri Group, it is not known.
Tian Qiang, deputy director of the Shenzhen LED Industry Association, has no such question: the domestic local investment model is not available abroad. The premise of this model is that local leaders can decide on fiscal expenditures, local preferential policies from tax returns, and land concessions. The evolution to cash subsidies and other means that local investment is more intense, and that local leaders are subject to very little constraints. Why only subsidize this industry? Many industries solve employment and contribute taxes, and do they need subsidies? In addition, the financial subsidies belong to the public budget. They should be proposed by the government, reviewed by the National People's Congress, and told the society to let the society express channels. The society not only knows the benefits of the project, but also knows the risks, thus reducing the degree of official understanding. It can also reduce the impulse and arbitrariness of local leaders for political achievements.
The advantage of the financial subsidy model is that it can quickly attract large projects, and even form an industrial agglomeration effect in a short period of time. The controversy is the issue of government positioning. Nowadays, looking for the market is not as popular as finding the mayor's slogan. Emerging industries will continue to emerge in the future. Although the industry should find the mayor, the mayors can't help the seedlings, so as to avoid disorderly competition in the industry, and some enterprises will grow blindly. They can't support it before they find the market, and finally become a burden.
Wu Junliang, a public finance research expert and founder of the China Budget Network, has introduced a subsidy policy jointly issued by several ministries and commissions. On the surface, it is a subsidy for end products, which actually has a pulling effect on the entire industry chain.
The government subsidies will allow LED manufacturers to further expand the market, thereby increasing the demand for raw materials, but to reduce the price of LED products, ultimately rely on the technological innovation of LED companies. Most of the LED products produced before can only achieve 60. Lumingwa, most of the LED products produced by the company now have a luminous efficiency of 130 lumens, and the luminous efficiency has been doubled. The price is the same as the original, which is equivalent to a 50% drop in price. Therefore, the most important thing to reduce prices is to rely on technological innovation.
Zheng Tiemin, the general manager of Inspur Huaguang Optoelectronics Co., Ltd., is not necessarily the best to conquer others, but must be the most able to change oneself. How can the government change its thinking and exert its effectiveness?
As some local governments canceled the purchase of MOCVD preferential policies, producers began to calm down. However, I hope that the government will not give up or reduce support because of the overheating of the previous paragraph. On the contrary, the strength of support should be strengthened, but the support method should be more diversified, such as financial support for technology development and transformation, and the alliance of research and development and strength. Joint policy support, as well as UK-like policies to support LED epitaxial wafers/chips and LED fixtures.
The vice president of the United Kingdom Seren Optoelectronics Co., Ltd. Zhang Wei LED lighting energy saving 60, life is five times the general lighting products, but because of the high price, no one cares, so that few people experience the energy-saving effect, the state should help companies do propaganda Promotion.
Wang Huaibing, general manager of Suzhou Xinnajing Optoelectronics Co., Ltd., has a problem with MOCVD subsidies and should not simply subsidize equipment. The government can subsidize production capacity, you have to subsidize research and development, subsidize products, subsidize the promotion of the market, you can help companies form a healthy operating atmosphere. If it is only subsidized equipment, it will make everyone feel that the equipment is very low. If you just take the equipment first, what can be done in the end, and whether the product is competitive or not, it becomes less important. So it has caused a lot of people to enter the scene blindly. This temptation is too big.
Yan Chunhui, president of Yaweilang Optoelectronics (China) Co., Ltd., faced with the long-term footwork brought by the government financial subsidies to the LED industry, LED companies should be aware that government financial subsidies cannot be a magic weapon for long-term development, because the entire LED industry has not been a development. Affected by the will of the government. The government's financial subsidies for the LED sector are only a regulation of the country's promotion of the LED industry within a certain period of time. To develop a strong enterprise, enterprises should not rely on government financial subsidies, but on the company's own actions in the industry.
In addition, financial subsidies are only part of the government's support for the LED industry and are the embodiment of the government's will. LED companies must advance their development strategies within the industry, because corporate strategies are more practical and reliable than government subsidies.
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