It is also a year of May Day promotion season. When many home, bathroom and hardware companies have squandered their efforts to promote price reductions, discounts and other promotional activities, the previous year was not the promotion of the main battlefield network platform, this year has also become a smoke, It has become a treasure place for many manufacturers to compete for business opportunities. Home hardware industry May 1 promotion optimistic about the network platform According to the electromechanical online Xiaobian understand, take the electronics store as an example, the online shopping mall promotion in previous years is only a foil role, can not be compared with the physical store's promotion scale, and this year's May 1 promotion season In addition, there has not only been a phenomenon in which online shopping malls launched promotional activities prior to physical stores, but also the promotion efforts are relatively large. The transaction price of many electrical appliances is far lower than that of physical stores. The emergence of this situation is inseparable from the recent increase in the growth of electrical online transactions. Some insiders pointed out that due to the cancellation of preferential policies such as home appliances to the countryside and trade-in and the impact of real estate regulation and control policies, the entire industry was obviously sold in the first half of this year. Compared with the same period last year, in sharp contrast, the performance of online stores in some physical stores has increased significantly. Nowadays more and more consumers have developed the habit of online shopping, the diversity and convenience of online platforms. Sex, plus price is often more favorable than physical stores, becoming the platform of choice for many consumers to shop. Under the powerful offensive of the manufacturers to carry out the promotion, the annual May Day promotion season will cause a burst of consumption frenzy. Some consumers who are ready to decorate often do a good job of investigating and understanding in advance, and are ready to purchase the price/performance ratio with the fierce competition of the manufacturers in the promotion season. Higher home hardware products. With the increasing power of the network, various online marketing methods such as shopping malls, group purchases, and online stores have made consumers have more choices, and online shopping will become an important consumer trend in the future. Nowadays, more and more home hardware companies have joined the festival promotion wars. The simple price reduction discounts have long been commonplace. The attractiveness of discounts to consumers is also often reduced. Under the overwhelming situation of the same type of promotion, how to make The emergence of its own products, as far as possible in the eyes of the target consumers, is also a problem that enterprises must consider when winning the May 1 promotion station. The network platform is not only a good channel for direct marketing of home hardware companies, but also an important medium for news marketing and brand promotion. In particular, the rise of information exchange platforms such as Weibo in recent years has also provided a good opportunity for home furnishing companies to conduct promotional marketing activities online and interact with consumers in a timely manner. For example, it is increasingly popular to spread promotional information through Weibo. Many bathroom hardware and promotion methods adopted by furniture companies, through the temptation of prizes, let bloggers freely spread the promotion information of enterprises, low cost and wide coverage, and are favored by many home hardware brands.
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