On the afternoon of the 11th, the Automobile Industry Association released the economic operation of the automobile industry in April 2014. The production and sales volume of automobiles was basically the same as that of the same period of last year, among which SUV models had the highest growth rate, but the monthly cumulative growth rate declined. According to the data analysis, the decline in automobile exports continued to expand, and the market share of self-owned brand passenger vehicles continued to grow.
In April, the automobile production was 2.0797 million, a decrease of 8.93% from the previous month and a year-on-year increase of 0.59%, down 8.25 percentage points from the same period of the previous year. The sales volume was 1,994,500, a decrease of 10.98% from the previous month and a decrease of 0.49%. Among them, the car growth rate was -2.7%, which was reduced by 110,700 units; the MPV growth rate was 20%, an increase of 125,100 units; the SUV increased the most, with a growth rate of 48.7%, an increase of 576,600 units.
2015 is called the SUV year, and the SUV trend in the automotive industry is obvious. Major auto manufacturers adjust the industrial structure according to the concept of consumers' car purchase. Therefore, the growth rate of cars has declined, and the growth rate of SUV models has increased. Under the market economy, it is understandable that enterprises cater to consumers' car purchase concepts. At the same time, domestic independent brands should also focus on self-confidence and self-improvement. On the basis of price wars, we will continue to introduce products that are in line with the market and consumers' favorite products to break the current pattern of the automobile industry. .
Exports of auto companies in April were 61,600 units, down 11.8% from the previous month. This month's decline was the biggest monthly decline since this year. Shi Jianhua, deputy secretary general of the Automobile Industry Association, mentioned that the automobile export situation this year is not optimistic. The reasons for the impact on exports in the short term are due to the political factors of the exporting countries, the second is the appreciation of the RMB exchange rate, and the third is the adjustment of the export structure by some auto companies. In addition, most of China's exports are small-displacement vehicles, the export market is close to saturation, brand competitiveness is not strong, and taxation policies for exporting countries have also affected China's automobile exports for a long time.
According to data released by the Automobile Industry Association, the total sales volume of the top ten enterprise groups in January-April was 7.324 million, an increase of 2.9% over the same period of the previous year, slightly higher than the industry growth rate of 0.1%. Accounted for 89.9% of total car sales, slightly higher than the same period last year. The top ten enterprise groups include SAIC, Dongfeng, Changan, FAW, Beiqi, Guangzhou Automobile, Great Wall, Brilliance, Jianghuai and Geely. This shows that the concentration of China's auto industry continues to maintain a high level. However, compared with developed countries, China's auto market is relatively fragmented.
At present, major enterprises in the automotive industry are also contract innovation, and strive to complement each other and create a new situation in China's auto industry.
In the data released by the Automobile Industry Association, self-owned brand passenger cars sold a total of 686,400 units in April, an increase of 14.3% year-on-year, and the market share increased by 3.8 percentage points. The market share of self-owned brand passenger cars has continued to grow, which also means that China is still moving forward on the road of becoming bigger and stronger.
However, when the automobile industry is booming, there is still a question that comes with it. At the press conference, Yao Jie, deputy secretary-general of the Automobile Industry Association, also elaborated on the current situation of foreign media overcaping China's auto production capacity. Due to the general structural characteristics of the automotive industry, some of the models have withdrawn from the market and some parts and equipment have been eliminated, and the market utilization rate has remained at 70%~80%. At present, the annual output of the automobile industry in China is about 30 million, and the utilization rate is 70%~80%. There is basically no problem of overcapacity.
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