——China Transportation magazine and China Industrial Vehicles Interview with General Manager of Zhejiang Jixinxiang Forklift Manufacturing Co., Ltd. Chen Yunfu General Manager of Yunxiang Forklift Manufacturing Co., Ltd. Chen Yunfu Not long ago, a hit TV series “Sword†let people remember Lived the name of Zhao Gang’s playwright Ho Zhengjun. At the same time, the wonderful scenes of patriotism, heroism, and bloody fighting and fighting were deeply rooted in the hearts of the people. The sword spirit pointed out by Jianfeng not only became the highlight of the TV series, but also was described. For the soul of the national army. It is not only soldiers who advocate this spirit of the Sword, but also the protagonist of our article, General Manager Chen Yunfu of Ji Xinxiang Forklift Manufacturing Co., Ltd....
At the 2011 Hanover trade fair in Shanghai, the Thousand-Spirax forklift truck attracted a lot of attention. The presence of star He Zhengjun gave the show a glamorous momentum. The audience was attracted by this momentum and stopped in front of the booth. At this point, there is a feeling called trust, a feeling called affirmation, they no longer look for it, and they believe that this is a brand that seeks forever. The reporter also stayed here. It turned out that this is the stand of Zhejiang Jixinxiang forklift...
When interviewed by reporters, Chen Yunfu, General Manager of Zhejiang Jixinxiang Forklift Manufacturing Co., revealed to reporters the secrets of using secret strength and high-quality casting of domestic first-class forklift brands...
Mr. Chen introduced that the current forklift industry has a large number of brands. If you want to stand out among hundreds of brands, you need strength and specialized technology. The reason why forklift brands are booming now is related to the rapid development of China's industrial vehicle industry after nearly 20 years. The entire industry has expanded rapidly, making the country’s current forklift fleet holding more than 500,000 units. In 2010, China's forklift industry witnessed explosive growth, with sales exceeding 200,000 units, accounting for 73.9% of total sales in Asia and 31.4% of global sales. In 2011, the Chinese forklift industry continued to maintain a high-speed growth trend. In the first half of the year alone, sales of forklifts reached 128,209 units, an increase of 35.5% year-on-year. These figures fully demonstrate that many industries require forklifts, and even some large companies have hundreds of forklifts, which is enough to cause a promising outlook for the forklift industry.
For the forklift industry, the number of blowouts in the past two years, Chen Yunfu believes that this is related to the warming of China's logistics and distribution industry to stimulate the domestic forklift market. At the same time, the improvement in the international trade situation has brought about an increase in the number of Chinese forklift exports.
In the coexistence of this kind of opportunity and challenge, Jixinxiang forklifts can only be competitive when they build high-quality forklift trucks. Chen Yunfu told reporters that Jixinxiang forklifts are modern large-scale investments by Jixiang Group (Hong Kong) Co., Ltd. in Taizhou, Zhejiang. Forklift manufacturers. The company is located in Binhai Industrial Zone, Taizhou Economic Development Zone. It covers an area of ​​more than 100,000 square meters. The company is trying its best to rank among the leading domestic forklift manufacturers in the shortest time. At present, Jixinxiang Forklift Manufacturing Co., Ltd. is already a key enterprise in the Binhai Industrial Zone. The company's products are exported to more than 50 countries and regions in the world. With the national policy of “adjusting structure and expanding domestic demandâ€, Jixinxiang forklift Manufacturing Co., Ltd. is also continuously expanding domestic demand, and the company’s overall sales revenue has steadily increased. Chen Yunfu said with pride: "We expect this year to have a production value of 300 million yuan. According to our current master plan, it is designed to produce 15,000 units a year. We expect to achieve this goal within five years."
Taking advantage of the star effect When a reporter asked He Zhengjun to be the image ambassador of Zhejiang Jixinxiang forklift, Chen Zong told reporters that the company signed Mr. He Zhengjun, a descendant of the famous movie star and soldier, and invited him to become the ambassador for Ji Xinxiang forklift, not only In order to increase product promotion efforts, it also conveys to users such a message: the spirit of the sword and the credibility of its products that Ji Xinxiang admires.
He Zhengjun's appearance is fortitude and there is no lack of calm temperament and perseverance in the image. It is the spirit and pursuit of Ji Xinxiang. Chen always feels that the spirit of "Sword" embodies courage and courage. The courage of the "Sword" is a decisive choice in the face of predicament, an unyielding confidence and perseverance. With the courage to make the enemy intimidate and let his teammates feel confident and dismayed, Chen Zeng said that Ji Xinxiang must smelt himself and sublimate his enterprise in this kind of courage and courage.
Diversified Market Adaptation Ji Xinxiang has been building domestic high-quality forklift trucks. In the face of an increasingly fierce forklift industry, Chen Yunfu also has its own set of magic weapons. “Through our analysis of the forklift industry over the years, from the perspective of subdivided products, electric forklifts in the first half of 2011 had the most outstanding performance in the Chinese forklift market, with sales volume rising by 73.37% year-on-year to 39,386 units. The internal-combustion forklift also performed well. In the first half of the year, sales increased by 38.48% year-on-year, including 114,928 diesel forklifts, which accounted for 93.78% of the total weight of the RPGs sold, and the rest were gasoline forklifts. Based on these figures, we will continue to adjust the sales routes. The market needs large quantities of electric forklifts. We will concentrate on producing different types of electric forklifts. When the demand for internal combustion forklifts in the market climbs, we immediately adjust the output of the internal combustion forklifts. We have both hands and both hands are strong."
"For the sales market, summing up the experiences of these years, most forklift companies are fighting prices, seeing who is able to cut the lowest price, engaging in the "Red Sea" tactics, and not paying attention to the quality of products. We must change the "Red Sea" tactics to " "Blue Ocean" tactics, jumped out of the price war. Therefore, in order to meet the needs of the forklift market, Ji Xinxiang forklifts are divided into high-end market and mid-range market, both high-priced forklifts and economical forklifts. For economical forklifts, Quality is always at the top of the list, and my philosophy is high quality, new feeling.I can't say that the price is low and the quality is down.The customer will certainly run away. To achieve high quality, Ji Xinxiang benefits from having a Well-developed research and development team." Chen introduced a side, while walking to an internal combustion type forklift, "This kind of forklift is our economical forklift, in the choice of details such as lights, overhead guards and other choices of higher cost performance Configuration, engine selection is the best in the country. In this way, all configurations add up to a 30% reduction in the overall price of the forklift. Many companies are willing to choose a low price and high quality forklift.
“Of course, for the high-end market, we also have forklift trucks that match it. For example, a 3-ton diesel forklift equipped with a Japanese original YANMAR engine and a new cab wide-view gantry allows the operator to gain more space, not only improving Work efficiency, and enhance the sense of security.†Mr. Chen proudly introduced.
“Jixinxiang's new internal combustion counterbalanced forklift is more attention to detail, adjustable safety seat, according to the operator's body adjustment, to reduce fatigue caused by the operator's long operation. Solid state digital liquid crystal display instrument on the forklift has been specially designed The digital liquid crystal display is rich in visual content, clear, super stable, reliable and reliable, making work safer and more secure.â€
Chen always emphasized that while Ji Xinxiang continuously promotes high-quality products and equipment, he also pays more attention to product pre- and after-sales services. In terms of products, Ji Xinxiang has introduced electric forklifts, gasoline/liquefied gas (LPG) forklifts and diesel forklifts. In terms of service, we cooperate with timely supply of spare parts, a complete fleet management and related training services, and strive to meet the needs of customers.
Efficient management of high-quality products At this exhibition, the reporter also personally tested Ji Xinxiang's main push product, the new FE18-Z2 three-branch battery forklift, and first felt its lightness and simplicity. According to Chen Yunfu, this car adopts a variable wheelbase design, which has superior stability, a simple structure for easy maintenance, flexible and effective working performance, and energy saving.
Chen told reporters that Ji Xinxiang Forklift Manufacturing Co., Ltd. has become a professional manufacturer of 1-10 tons of internal combustion counterbalanced forklifts, 1-3 tons of AC and DC battery counterbalanced forklifts and other various electric storage handling machinery and equipment, Become an emerging forklift R&D, production and export base in the industry.
High-quality products are inseparable from efficient management. In the management of enterprises, Mr. Chen introduced that in order to develop a corporate spirit of “investment, loyalty, initiative, and diligence†as a common concept, a dynamic corporate culture will be created. We always adhere to the quality policy of “continuous improvement, excellence, quality products and services, and customer satisfactionâ€. We constantly implement training and education for all staff of the company, improve the quality of employees, and establish a set that meets international quality management needs and meets customer requirements. An improved quality management system and effective implementation of the operation will enable the company to develop quickly and healthily.
At the 2011 Hanover trade fair in Shanghai, the Thousand-Spirax forklift truck attracted a lot of attention. The presence of star He Zhengjun gave the show a glamorous momentum. The audience was attracted by this momentum and stopped in front of the booth. At this point, there is a feeling called trust, a feeling called affirmation, they no longer look for it, and they believe that this is a brand that seeks forever. The reporter also stayed here. It turned out that this is the stand of Zhejiang Jixinxiang forklift...
When interviewed by reporters, Chen Yunfu, General Manager of Zhejiang Jixinxiang Forklift Manufacturing Co., revealed to reporters the secrets of using secret strength and high-quality casting of domestic first-class forklift brands...
Mr. Chen introduced that the current forklift industry has a large number of brands. If you want to stand out among hundreds of brands, you need strength and specialized technology. The reason why forklift brands are booming now is related to the rapid development of China's industrial vehicle industry after nearly 20 years. The entire industry has expanded rapidly, making the country’s current forklift fleet holding more than 500,000 units. In 2010, China's forklift industry witnessed explosive growth, with sales exceeding 200,000 units, accounting for 73.9% of total sales in Asia and 31.4% of global sales. In 2011, the Chinese forklift industry continued to maintain a high-speed growth trend. In the first half of the year alone, sales of forklifts reached 128,209 units, an increase of 35.5% year-on-year. These figures fully demonstrate that many industries require forklifts, and even some large companies have hundreds of forklifts, which is enough to cause a promising outlook for the forklift industry.
For the forklift industry, the number of blowouts in the past two years, Chen Yunfu believes that this is related to the warming of China's logistics and distribution industry to stimulate the domestic forklift market. At the same time, the improvement in the international trade situation has brought about an increase in the number of Chinese forklift exports.
In the coexistence of this kind of opportunity and challenge, Jixinxiang forklifts can only be competitive when they build high-quality forklift trucks. Chen Yunfu told reporters that Jixinxiang forklifts are modern large-scale investments by Jixiang Group (Hong Kong) Co., Ltd. in Taizhou, Zhejiang. Forklift manufacturers. The company is located in Binhai Industrial Zone, Taizhou Economic Development Zone. It covers an area of ​​more than 100,000 square meters. The company is trying its best to rank among the leading domestic forklift manufacturers in the shortest time. At present, Jixinxiang Forklift Manufacturing Co., Ltd. is already a key enterprise in the Binhai Industrial Zone. The company's products are exported to more than 50 countries and regions in the world. With the national policy of “adjusting structure and expanding domestic demandâ€, Jixinxiang forklift Manufacturing Co., Ltd. is also continuously expanding domestic demand, and the company’s overall sales revenue has steadily increased. Chen Yunfu said with pride: "We expect this year to have a production value of 300 million yuan. According to our current master plan, it is designed to produce 15,000 units a year. We expect to achieve this goal within five years."
Taking advantage of the star effect When a reporter asked He Zhengjun to be the image ambassador of Zhejiang Jixinxiang forklift, Chen Zong told reporters that the company signed Mr. He Zhengjun, a descendant of the famous movie star and soldier, and invited him to become the ambassador for Ji Xinxiang forklift, not only In order to increase product promotion efforts, it also conveys to users such a message: the spirit of the sword and the credibility of its products that Ji Xinxiang admires.
He Zhengjun's appearance is fortitude and there is no lack of calm temperament and perseverance in the image. It is the spirit and pursuit of Ji Xinxiang. Chen always feels that the spirit of "Sword" embodies courage and courage. The courage of the "Sword" is a decisive choice in the face of predicament, an unyielding confidence and perseverance. With the courage to make the enemy intimidate and let his teammates feel confident and dismayed, Chen Zeng said that Ji Xinxiang must smelt himself and sublimate his enterprise in this kind of courage and courage.
Diversified Market Adaptation Ji Xinxiang has been building domestic high-quality forklift trucks. In the face of an increasingly fierce forklift industry, Chen Yunfu also has its own set of magic weapons. “Through our analysis of the forklift industry over the years, from the perspective of subdivided products, electric forklifts in the first half of 2011 had the most outstanding performance in the Chinese forklift market, with sales volume rising by 73.37% year-on-year to 39,386 units. The internal-combustion forklift also performed well. In the first half of the year, sales increased by 38.48% year-on-year, including 114,928 diesel forklifts, which accounted for 93.78% of the total weight of the RPGs sold, and the rest were gasoline forklifts. Based on these figures, we will continue to adjust the sales routes. The market needs large quantities of electric forklifts. We will concentrate on producing different types of electric forklifts. When the demand for internal combustion forklifts in the market climbs, we immediately adjust the output of the internal combustion forklifts. We have both hands and both hands are strong."
"For the sales market, summing up the experiences of these years, most forklift companies are fighting prices, seeing who is able to cut the lowest price, engaging in the "Red Sea" tactics, and not paying attention to the quality of products. We must change the "Red Sea" tactics to " "Blue Ocean" tactics, jumped out of the price war. Therefore, in order to meet the needs of the forklift market, Ji Xinxiang forklifts are divided into high-end market and mid-range market, both high-priced forklifts and economical forklifts. For economical forklifts, Quality is always at the top of the list, and my philosophy is high quality, new feeling.I can't say that the price is low and the quality is down.The customer will certainly run away. To achieve high quality, Ji Xinxiang benefits from having a Well-developed research and development team." Chen introduced a side, while walking to an internal combustion type forklift, "This kind of forklift is our economical forklift, in the choice of details such as lights, overhead guards and other choices of higher cost performance Configuration, engine selection is the best in the country. In this way, all configurations add up to a 30% reduction in the overall price of the forklift. Many companies are willing to choose a low price and high quality forklift.
“Of course, for the high-end market, we also have forklift trucks that match it. For example, a 3-ton diesel forklift equipped with a Japanese original YANMAR engine and a new cab wide-view gantry allows the operator to gain more space, not only improving Work efficiency, and enhance the sense of security.†Mr. Chen proudly introduced.
“Jixinxiang's new internal combustion counterbalanced forklift is more attention to detail, adjustable safety seat, according to the operator's body adjustment, to reduce fatigue caused by the operator's long operation. Solid state digital liquid crystal display instrument on the forklift has been specially designed The digital liquid crystal display is rich in visual content, clear, super stable, reliable and reliable, making work safer and more secure.â€
Chen always emphasized that while Ji Xinxiang continuously promotes high-quality products and equipment, he also pays more attention to product pre- and after-sales services. In terms of products, Ji Xinxiang has introduced electric forklifts, gasoline/liquefied gas (LPG) forklifts and diesel forklifts. In terms of service, we cooperate with timely supply of spare parts, a complete fleet management and related training services, and strive to meet the needs of customers.
Efficient management of high-quality products At this exhibition, the reporter also personally tested Ji Xinxiang's main push product, the new FE18-Z2 three-branch battery forklift, and first felt its lightness and simplicity. According to Chen Yunfu, this car adopts a variable wheelbase design, which has superior stability, a simple structure for easy maintenance, flexible and effective working performance, and energy saving.
Chen told reporters that Ji Xinxiang Forklift Manufacturing Co., Ltd. has become a professional manufacturer of 1-10 tons of internal combustion counterbalanced forklifts, 1-3 tons of AC and DC battery counterbalanced forklifts and other various electric storage handling machinery and equipment, Become an emerging forklift R&D, production and export base in the industry.
High-quality products are inseparable from efficient management. In the management of enterprises, Mr. Chen introduced that in order to develop a corporate spirit of “investment, loyalty, initiative, and diligence†as a common concept, a dynamic corporate culture will be created. We always adhere to the quality policy of “continuous improvement, excellence, quality products and services, and customer satisfactionâ€. We constantly implement training and education for all staff of the company, improve the quality of employees, and establish a set that meets international quality management needs and meets customer requirements. An improved quality management system and effective implementation of the operation will enable the company to develop quickly and healthily.
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