From the data of some provinces and municipal customs, it is estimated that the export growth rate of LED lighting products in the fourth quarter is above 80%. From the December revenue data recently released by Taiwanese manufacturers, downstream manufacturers have the best boom, and Dongbei (2499.TW) has a growth rate of more than 100.
The main logic of the emphasis is that the main driving factor of this round of market is the heavy volume of general lighting demand. The root cause is that the price has reached a sweet spot, the actual demand has risen rapidly, and the American market has been banned. The subsidies for the three major markets in Europe, America and Japan are in demand. stimulate. At present, this logic is being further verified from the export data and data from Taiwanese manufacturers. General lighting is one of the largest markets for LED applications. The market for backlights and dedicated lighting is tens of billions, and general lighting is a truly billion-dollar market. The global commercial and residential lighting market is expected in 2014. It will break through 100 billion for the first time. It is expected to reach 160 billion yuan in 2015, and the growth rate in the next two years will be around 60. Can pay attention to Dehao Runda, Sanan Optoelectronics, Sunshine Lighting (600361) and so on.
The global LED lighting market will grow at a high level. With the rapid decline in the price of LED products, it will gradually move towards a sweet spot. The market-adjusting units in Taiwan are optimistic about the growth of LED lighting next year, which is expected to bring new growth to the LED industry and Taiwanese factories. kinetic energy.
LED industry's growth in backlight application is quite limited, and even when the output value will enter a recession, fortunately, the rise of new LED lighting applications, with the increase in LED lighting penetration rate, it is expected that the global LED lighting market will enter a wave of high growth cycle. But this revolutionary industry is also entering a highly competitive killing battlefield.
In addition to the advantages of manufacturing costs, the legal person believes that brands and channels are the real source of competitive advantage in the LED lighting market, which will make Taiwan's LED industry in 2014 likely to accelerate the crisis of being replaced by mainland Chinese companies.
Optoelectronics Technology Industry Association will see that since 2014, European and American countries have eliminated the business opportunities of 40W to 60W incandescent lamps, which are the largest in terms of people's livelihood. Some American companies such as GeneralElectric, which have changed from traditional lighting to LED lighting, are slower. The regional brands and foundries in mainland China, which are the main producers of lamps and lanterns, have pushed up the penetration rate of global LED lighting products. Whether Taiwanese manufacturers use their own brands or OEMs, they should step up their efforts to seize this business opportunity.
According to the report, next year (2014) LED lighting production value will reach 17.8 billion US dollars, the total number of LED lighting products shipped to 1.32 billion, compared with this year (2013) growth of 68. If the region, China's mainland LED lighting products use next year The growth rate has reached 86.
Among them, alternative light source products are the most obvious. Bulb lamps and lamps are the most popular alternative light source types, accounting for 38 and 25. LED lighting products in 2013. The future demand for integrated LED lighting products will gradually rise. Especially products that combine smart lighting applications.
The Optoelectronics Association pointed out that in 2012, the global LED lighting output value reached 11.5 billion US dollars, the penetration rate in the lighting market is about 11, the top ten LED lighting manufacturers are followed by Philips, OSRAM, Panasonic, Toshiba, Cree, ENDO, Zumtobel, Koizumi. , IrisOhyama, Sharp, etc., Taiwanese manufacturers still have to increase market share.
Global acceleration into the LED lighting era Overseas home lighting market growth can be affected by the international market energy crisis, the world has gradually entered the era of energy conservation, countries actively through legislation and government guidance, etc., eliminate incandescent lamps and other inefficient high-energy products , vigorously develop the LED lighting industry. Nowadays, with the dual promotion of the government and the market, LED lighting with the goal of environmental protection, energy saving and emission reduction is rapidly spreading in the field of public lighting, and actively infiltrating into the commercial lighting, office lighting and home lighting markets, which also promotes LED in the world. The share of the lighting sector continues to climb and quickly enters the era of LED lighting.
The growth of the overseas home lighting market is now available, and LED penetration is rapidly increasing in the global market. According to estimates by global market research institutions, the LED lighting market has a value of 35.3 billion U.S. dollars in 2014, which is 47.8 more than in 2013. In 2014, the LED lighting penetration rate will also increase to 32.7. The most widely used bulbs and lamp penetration rates are respectively. Up to 20 and 15.
In the past, in the LED lighting market, the penetration rate of the civilian market has been low due to higher prices. With the improvement of LED lighting technology and the continuous decline of prices, governments have successively issued favorable policies such as the ban on incandescent lamps, and the highly anticipated civilian market has begun to open its doors to welcome the arrival of the LED era. According to foreign-funded UBS Securities, global LED lighting demand will increase by 60% in 2014, among which household lighting will grow the most, and will increase by 90% next year, much higher than commercial 37 and industrial use. 57. Estimated will drive LED chip demand will grow by 25.
In the international market, plans to eliminate incandescent lamps have been widely introduced in various regions of the world, including Europe, the United States, Japan and China, all of which plan to completely eliminate incandescent lamps within 2-3 years. The corresponding countries have developed LED lighting promotion plans and related financial subsidy policies. These plans and policies will undoubtedly accelerate the popularity of LED lighting products. The energy conservation and emission reduction policies introduced by various countries have become the key to stimulating the outbreak of the civilian market. Nowadays, support, subsidies, applications, and government procurement for LED lighting products not only greatly stimulate the market demand, but also enable related companies to move toward more energy-efficient energy-saving and emission reduction in research and development and operation.
The most successful implementation of the LED subsidy policy is in the US and Canada markets. As long as the LED lighting products are applied for ENERGY STAR certification, consumers can directly enjoy the subsidized price when they purchase. Cree, the US LED manufacturer, launched a 9.5-watt LED bulb (replaces a 60-watt incandescent bulb) this year, with a retail price of only $9.97. More importantly, the bulb has passed the US Energy Star certification and is available for every A $5 subsidy, which means that consumers can buy it for $4.97, which is equivalent to the price of energy-saving light bulbs (about $2-5), which greatly stimulates the use and penetration of local LED lighting products.
With the outbreak of market demand, the global LED lighting market will see a booming demand in the next year. In order to seize the market development opportunities, international lighting giants led by Philips and Osram will also consider adopting LED chips produced in Asia. In order to increase price competitiveness, seize the market share of civilian lighting. In addition, compared with some developing countries, Europe, the United States, Japan and other places because of the relatively high degree of acceptance of environmental awareness, so for LED lighting manufacturers, some foreign markets will have a broader development space.
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