Because of the fierce competition, the company has a difficult profit; because of the fierce competition, the company is difficult to grow; because of the fierce competition, the company...
We often hear this saying, and we are used to it because of the fierce competition, so we have a reason. Our company has not grown bigger and stronger. Is it really because of fierce competition? After years of development in the RFID industry, although the scale of the industry is still not ideal, the number of enterprises has been very impressive. The huge number of companies and the relatively limited market size have intensified the fierce competition in the market. In this context, many RFID companies are shrinking in size, saying that market competition is fierce. However, according to the latest 2013 RFID World Annual Selection Campaign (vote2013.rfidworld.com.cn), despite the fierce competition, many companies are still not afraid of competitive pressures and their performance is climbing. Such as Dahua Intelligent and Tianyizhonghe and so on.
While these companies are bigger and stronger, they are under the same pressure as other companies. But they did not get rid of the pressure, but they grew stronger under pressure, their performances are getting better and better, and the scale is getting bigger and bigger. These companies use strength to prove that the pressure of competition is not the fundamental reason for determining whether a company is profitable or not. Analyze the commonalities of these companies and find their powerful genes. We can find that these companies are all "one skill". Dahua Smart is because the label and smart card production are excellent, and Tianyi is because of the outstanding performance in the positioning of coal mine personnel.
From the most influential progressive corporate awards, we can also find that many of them have not been established for a long time, and their brands are not well-known companies, but they are also good companies because of their "one skill." Although these companies are still only emerging, their products have shown great growth potential in the market segments. For example, Guangdong Huaxin Jinyi, which has a reading range of up to 7 meters, and Shenzhen Xinjing Road, which has 3000 sets of dual interface card packaging equipment per hour, and Beijing Rui, which independently developed and developed the reader/writer module in line with the national standard/line standard, Core Link and so on.
We can boldly assume that only companies with competitive products will stand out from the competition. Is this correct? Compared with the companies whose performance in 2013 has risen, referring to their products, this conclusion seems to be correct. But after thinking about it, we can find that this conclusion can be dig deeper. Products are competitive enough to allow companies to survive fierce competition, but there are deeper reasons behind further growth.
To analyze RFID companies, one example is that it is Yuanwang Valley. As the industry's first company to be listed on the RFID concept, the success of Yuanwang Valley is very clear. Yuanwang Valley first achieved the success of RFID technology application in the railway field, and then more flowers in the fields of automobile, logistics, books, anti-counterfeiting, animal husbandry, etc., and the scale is growing.
Let's look at another example. That is the show. The show has almost enjoyed the same position in the field of passive RFID in the field of active RFID. Xiu Pai's personnel positioning, home-school communication, logistics, mines and newly developed smart communities are all very competitive.
Comparing the two giants of active and passive RFID, we will find that the same growth, the show is now far less than the distance. Perhaps you have to say that this is the reason why the passive RFID market is bigger than the active RFID market, but don't ignore a detail. That is to say that when we talk about Yuanwang Valley, we will think of their dominance in the railway market. When we talk about the show, we only know that he is strong in many fields. However, in the case of the mine personnel, he encountered a coincidence, and he encountered the intelligence of Tianzhu in the field of home school. There is no one field, just like the Yuanwang Valley in the railway field. Therefore, the author believes that the difference between the nature of Yuanwang Valley and Xiufang is that there is no application field of hegemony.
Jack Welch, the world's number one CEO, has a concept of "not the first is the second." Under his management, as long as he is the third division of the business department, he dares to sell. Because only the top two in each market can survive, and only the first place is the most profitable. The application of the Yuanwang Valley Railway has been the first in China, so the Yuanwang Valley is strong, not to mention the fact that Yuanwang Valley has achieved the first application through the acquisition of Haiheng. The German New Leopard, which sells packaging equipment and sells to China, is strong. Selling self-developed reader modules sold to China, the first sales of Beijing Ruixin Lianke is also strong. Companies that put any product and application first are strong, and they are not afraid of competition.
So the real conclusion should be that "the first step in a product or application is the reason why the company is bigger and stronger." You may also say that many companies have not achieved the first, and their scale is not small. Yes, that's because these companies can't be the first in the world or the first in China, but they can achieve a good development space when they are in a certain market segment, a certain region, or a certain time period. . Therefore, it is not surprising that Guangdong Huaxin Jinyi, who has a handheld reading distance of 7 meters, and Philippine Microelectronics, which is the first to provide tablet reading and writing equipment, can rise rapidly from fierce competition.
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