“Internet+†is regarded as a redefinition of traditional informatization, including Internet, cloud computing and big data technologies. Internet-based information technology is spreading and applied in all sectors of social life, and The industry has collided with new sparks. However, what exactly should "Internet +" do? How is the advantage of China's "curve overtaking"? On March 24th, at the "Internet + China Economy" expert seminar, academics and industry experts conducted an in-depth discussion and judgment on how to understand "Internet +" and how to use it to help China's economic take-off.
"'Internet +' should not be a simple physical reaction, but a chemical reaction, and restructuring of traditional manufacturing, service, and financial industries," said Lu Benfu, a professor at the School of Management at the Chinese Academy of Sciences. He told reporters that the creation of "Internet +" Chinese characteristics based on user behavior is China's current development direction.
There are 650 million netizens in China, more than twice as many as American netizens. According to Yang Peifang, chairman of the China Information Economics Association, the huge market and mature consumer Internet are the advantages of "Internet +": "On the way from the operator-led production mode to the consumer-led production mode, China We have taken the lead and we have the opportunity to use consumption and services to drive manufacturing and change the pattern and structure of the industrial economy.†Chen Wenling, chief economist of China International Economic Exchange Center, pointed out that we should pay close attention to “five next generationsâ€. That is, changes in the next-generation Internet format, service formats, trade patterns, manufacturing patterns, and synergies.
The market brings demand and the market brings data. Chen Xinhe, deputy director of the Software and Information Services Research Department of the Ministry of Industry and Information Technology, said that from the current perspective, the effectiveness of the Internet is concentrated in the two aspects of breaking information asymmetry and integrating fragmented data. “Mainly to meet and explore the needs of users, such as Internet finance and intelligent transportation. The global economic order in the next 100 years should be based on data and led by data.†The collection of data will also bring the integration of the Internet and traditional industries. More in-depth. Huang Lihua, a professor at the School of Management at Fudan University, said: "The exchange of information on the Internet will change the decision-making rules and operational rules of the industry."
User demand and data integration have become the two breakthroughs of "Internet +". Gao Hongbing, dean of the Alibaba Research Institute, said that from the current point of view, there are mainly three types of industries that “Internet +†is easier to achieve. "The first is the field of higher marketization, such as retail, catering, logistics; the second is the field of supply and demand conversion, oversupply; the third is the problem, the people are not satisfied, the information level is low, transportation, medical care, etc. Industry, such as in the urban taxi industry, taxi software has brought drivers a positive change in data-driven business."
However, experts have also said that we must guard against the overheating of the "Internet +" concept, avoid simplification and unilateralization, and allow the integration of the Internet and traditional industries to be smooth and healthy. Ouyang Rihui, deputy dean of the Institute of Internet Economics of the Central University of Finance and Economics, said: "On the one hand, we must guide the capital market, and we must not allow venture capital to think about entering the Internet-related industries, and be wary of the 'Internet +' bubble; on the other hand, the place The government must position itself and focus on industrial long-term planning and infrastructure construction. Don't let 'Internet +' simply become the reason for attracting investment."
Chen Hao, a professor at the School of Information, Renmin University of China, said: "To prevent a simple 'labeling' tendency, you can't simply think that any industry can cure all diseases with the Internet. In the study of the information economy, the theory needs to change, and the standards must change. The characteristics of the market to be considered will also change, and these changes will eventually lead to changes in policies and rules."
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