As summer approaches, the passion of Pirelli's team is also rising as temperatures rise. In May of this year, Pirelli took the lead in conducting a series of roadshows in a number of large-scale parking lots, logistics parks, key retail stores and large-scale motorcades in Guangdong Province. The series of events in May featured a variety of activities in the theme of safety. There are large-scale promotion activities with the theme of "Safety accompanied by your company, gifts will not stop". There is also "I have a focus on safety." The symposium on security theme seminars provided a platform for teams and driver friends to communicate and learn from each other. This series of activities with the theme of "tire safety" was widely supported by numerous driver friends. It vigorously promoted the brand of Pirelli and established the safety image of Pirelli Truck & Bus tires.
Road show activities
Events
May 14, 2016 Taibang Logistics Park Roadshow
May 22, 2016 Xindu Logistics Park Roadshow
May 26, 2016 Pirelli Tire Technology Conference
May 30, 2016 Chuansha Logistics Park Large Parking Lot Roadshow
The Pirelli Guangdong May series of road show activities received enthusiastic response and won praise from the team and driver friends who participated in the event. In the two weeks before and after, a total of two teams and more than 200 driver friends actively participated in it.
Pirelli Tire Technology Conference
Drivers participating in the roadshow promotions took photos with the Pirelli team and expressed their support and love for Pirelli Truck Bus tires with sincere smiles and encouraging gestures. At the Tire Technology Conference, Pirelli introduced the Pirelli brand, Pirelli technology, and its product lines and tires to the drivers and teams that participated in the exchange in detail. Teams participating in the exchange feedback Pirelli's tires worked well, helping to improve the tire condition of the fleet and reducing costs. The organization of the exchange activities also enabled them to gain knowledge of tire safety.
Pirelli will untiringly bring more quality services and various forms of activities to the majority of drivers.
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