When the price reduction of the whole vehicle becomes more and more intense, the price of auto parts and accessories is still high. Formed a situation where consumers can afford to use the car can not afford the car, so when the price of auto parts can fall with the vehicle as a consumer is the most concerned and most desired thing.
With the sharp decline in the price of more than 100 types of accessories for the Volkswagen series before the National Day holiday, it seems that a storm has lowered the temperature for this hot, high-priced market. The manufacturers’ generous offers are delighting to consumers, but the distributors are also a kind of mentality. What? With this problem, we visited several distributors of popular accessories in an auto parts city in Beijing. Their situation seems to have been somewhat more bitter and impatience than consumer excitement.
Dealer One: Because the start time of this price reduction is not very long, so the impact is not yet obvious. However, over time, it will certainly be affected. Originally, the profits from the manufacturers and the market will not be very large. This will certainly be even worse.
Dealer II: Because our inventory is not very large, so the impact will not be too great, but those who have large inventories can be miserable, and this impact will certainly be related to the size of the inventory and continue for some time.
Dealer 3: I think it will take a period to be affected by this, because at the moment our inventory of products is still sold at the original price. Consumers are fully aware that this news should take a while, so I think it should be a short time is acceptable.
Dealer 4: Because we don't have many varieties at the moment, we will not be too influential despite the impact. And there have been price cuts like this before, but the scale is not big this time.
Dealer V: The impact of the price adjustment on us is relatively large, because the difference between the purchase price of the inventory product and the current price is too large. If we still sell at the old price, consumers will not admit it, which makes us very difficult, but there is no way Losing money also has to sell. The current situation is that it can only maintain operating profitability.
Dealer 6: Because we are operating factory parts, the impact should not be too great. Because the price of the original parts is too high, we have our own customer base. I think even if there is an impact, it will not be as big as the original parts.
Dealer Seven: We don't do a single part of the public, so it has an impact but not a great deal. However, I think that the lowering prices of popular accessories will inevitably affect the accessories of other brand models. This is why we have already prepared for this.
Some dealers may be glad that their hands are insignificant and have little impact, but more distributors are helpless. However, many dealers also believe that the manufacturers' price cuts seem to come too suddenly and violently. It seems that the three-party attitudes and gains of the massive price cuts of the public accessories are not the same: manufacturers fire, dealers, children, consumers happy!
It seems that the sensitive "commercial sense of smell" is very important to any distributor. It is necessary to constantly understand the market situation and grasp the market's pulse at any time. In particular, attention should be paid to the trend of vehicle manufacturers. When the vehicle's price reduction space is gradually reduced, it is bound to affect its related industries. Who will ensure the interests of dealers at this time? In response to this problem, this website will conduct a series of market visits.
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