In 2008, the top 500 Chinese companies were announced, and Dongfeng Motor Company ranked 20th. Dongfeng's Dongfeng Motor Co., Ltd., which covers an area of ​​73.5 acres and uses an area of ​​20,000 square meters, has also recently completed a new frontier for commodity research and development in Zhuankou, Wuhan.
This is China's first professional research and development base for light commercial vehicles (LCV), marking that China's light commercial vehicle R & D began to bid farewell to large-scale and specialized.
Although Dongfeng Motor Co., Ltd. produced and sold 100,000 units in the first half of this year, creating the fastest growth in the industry, this strategic adjustment was due to the crisis awareness of Dongfeng.
"Five-hegemony hegemony" trend
According to the latest statistics from the China Association of Automobile Manufacturers, in the first half of the year, the top ten commercial vehicle sales companies are: Beiqi Futian, Dongfeng, FAW, JAC, CNHTC, Jinbei, Chang'an, JMC, Shaanxi Auto and Nanqi.
Analysts from the Wuhan Automotive Industry Association pointed out that the automobile industry has entered an era of slowing total volume growth, and the increase in car demand is not unlimited. Last year forecasted that the national automobile growth in 2008 will reach 18%. From the current situation analysis, both commercial vehicles and passenger vehicles are facing the trend of slower growth in the second half of the year. It is expected that this year, the industry growth of more than 15% is almost impossible, and the optimistic estimate of the national automobile production and sales exceeding the 10 million mark may not be realized.
In the highly competitive light truck industry, Dongfeng’s “second home†position is not stable. Before interception, there are multiple pursuers. In the past year, Nanjing Light Trucks and FAW Light Trucks relied on the rapid growth of SAIC and FAW Group “Big Tree†to regain their supremacy.
Industry insiders expect that after two years of light truck industry, Dongfeng, Futian, Jianghuai, Nanjing Automobile and FAW will form the “five-strong hegemony†pattern, and other companies are being merged.
Futian Jianghuai "action" frequently
In July this year, Beiqi Foton signed a strategic cooperation agreement with Huaichai Power, the largest domestic supporting industry, stabilizing the supply of commercial vehicles, and correspondingly eased the upward pressure on costs. This move has enriched the Foton product line and further enhanced its competitiveness.
In terms of external cooperation, in the first half of the year, Beiqi Foton Motor was also frequently involved in action, and it was in the hands of Eaton to develop the first hybrid power system to be used in commercial vehicle technology to build a commercial vehicle production base in Sichuan and Zhejiang to expand production capacity. The overall acquisition of the Mengpak plant fully integrates Foton Auto's bus production resources.
JAC light trucks are not far behind. In the first half of the year, the sales volume was 74,000 units, a growth rate as high as 34.19%. At present, Jianghuai has a relatively complete domestic product lineage of the National III light truck. The official implementation of the State III standard will create market opportunities for the JAC light trucks.
Dongfeng Selects Technical Route
Before the advent of market storms, Dongfeng shares aimed at the technology line early and wanted to win the first chance in "hegemony."
The research and development positions include design buildings, modeling studios, vehicle trial production workshops, sample vehicle assembly and disassembly workshops, and vehicle test runways. Among them, the sample assembly line with a total length of 81 meters is the longest of the existing trial assembly line of Dongfeng Company, and its overall performance surpasses that of the industry.
In recent years, Dongfeng’s capital investment in product research and development has reached tens of millions of yuan each year, and an average of approximately 250 new models have been developed each year. From the more than 60,000 vehicles in 2003 to the 180,000 target in 2008, the market share of Dongfeng light trucks has been “stunningâ€. The products have been developed from the original Dolika and XBN to the current 8 varieties, which basically achieve full serialization and specialization, and have gradually become the main force of Dongfeng.
It is predicted that the internal merger and reorganization of the light truck industry will be basically completed in five years. This means that the light vehicle companies at a disadvantage will disappear. Zhu Fushou, general manager of Dongfeng shares, frankly stated: “The company is like a ship sailing in the ice sea and can see the ship’s captain and crew who will collide with the immense icebergs on the way to save their lives and make their own ships. Smoothly moving to the other side. In the fierce market competition, the few companies that win are the majority of deaths."
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