First of all, as the country continues to pay attention to the “three rural issues†and the implementation of subsidy policies for agricultural machinery, in the end consumer market of agricultural water pumps, the concept of the purchase and use of agricultural machinery products by rural users is constantly being updated. With the increase of rural income, The user has gradually changed from the pursuit of low prices to a full-scale pursuit of product brand, function, efficiency, service life, and reliability. Most of the companies lack R&D capabilities because of their own, and the products mainly depend on purchasing and assembling common parts and components. The reliability and performance of the products cannot be guaranteed, the efficiency is low, the service life is short, and functions cannot keep up with the changes and development of market demands. Faced with the fate of being eliminated, the agricultural pump industry is facing a situation of industry consolidation.
Secondly, agricultural water pump products have been formally listed in the Agricultural Machinery Subsidy Declaration Catalog in 2009. It is expected that in 2010, some products will formally enter the subsidy list, and products entering the subsidy list will mostly be branded products, which will benefit the scale of the industry. Type companies further occupy larger markets. At the same time, the implementation of subsidy policies for agricultural machinery will facilitate the tax administration of such products and the supervision of product quality. This will have a certain impact on the marketing of some family workshop enterprises and will also be conducive to abide by laws and regulations and pay attention to product quality. The development of backbone enterprises.
Once again, the Central and State Council have repeatedly proposed the idea of ​​building a conservation-oriented society in recent years, and it is necessary to build an energy-saving industry. In the agricultural pump industry, a large number of small and medium-sized enterprises and home-based workshop enterprises, some small-scale, family workshop-type enterprises produce large amounts of energy, inefficient use of energy, and lack of environmental awareness. With the continuous deepening of the national construction of conservation-oriented work, the state's constant attention to corporate environmental protection issues will form a certain impact on family-run enterprises in the agricultural pump industry, and those excellent enterprises that regulate operations and attach importance to environmental protection work will ultimately benefit.
Finally, with the development of China's agricultural water pump industry, the living environment of enterprises in the industry is also changing. The agricultural water pump industry is greatly affected by fluctuations in raw materials, and the industry's requirements for product quality are getting higher and higher. Companies need more scientific and technological talents and management talents to train and introduce, industry information collection and arrangement, and marketing network development. And better management. The continuous innovation of internal and external factors of the company and the law of development of the industry will enable the company to have more talents in the competition and better corporate internal management.
The industrial integration of the agricultural pump industry in the future will be the trend of the times. The agricultural water pump enterprises in the Western developed countries have experienced the following three stages: the first stage is the output of products, and the market is occupied through product sales; the second stage is the export of funds and equipment, and lean management. Through technical cooperation and joint ventures, local production and sales are organized in the market place. In the third stage, after the brand has a certain reputation, the company adopts the method of exporting the brand to drive the sales of the product so as to achieve the goal of obtaining the maximum profit at a low cost.
China's agricultural water pump industry is still in the first stage, its management level is not high, and its brand awareness is not strong. The market is mainly obtained through product sales. Based on the management history of agricultural pump companies in Western developed countries, with the in-depth development of the industry, the company's future operations will focus on corporate management, marketing, and brand operations. Although most of the domestic companies are not yet ready for capital, equipment, marketing, management, and branding, the long-term development of the company, the enhancement of corporate brand competitiveness, and the realization of brand management are the core of the company's development strategy.
For the domestic market, most of the agricultural water pump companies adopt the OBM business model. Although they have independent brands, their own marketing capacity is insufficient and brand awareness is not strong. Most corporate brand sales have not been played, and brand awareness is not high. Only a handful of agricultural water pump companies have a clear sense of brand management and a strong marketing network, giving the company a better brand premium and visibility. For example, the leader of the agricultural pump industry, the New Territories Pump Industry, adopts an in-depth distribution model. It covers more than 500 first-tier wholesalers and more than 2,500 dealers in the national market. It actively uses the platform of wholesalers and dealers to use facade advertisements, gift items and other gifts. Ways to actively shape the brand image, its product retailing is higher than the industry average price of 15% or more, and the reputation and reputation among rural users are also good. For most of the companies in the industry, they mainly rely on loose sales models for marketing, few sales channels, lack of sales staff, low overall quality, and low sales network sales ability, which is in the eyes of consumers. Establishing awareness of its own brand is insufficient, and overall market performance and brand awareness are mediocre.
For the export market, most of the agricultural water pump companies use the OEM/ODM model to operate through foreign trade companies, border trade, foreign operators, and channel distributors, and they have achieved great economic benefits and a small export market share. Some export-oriented agricultural water pump companies have achieved rapid development through large-scale exports. The scale of the company has gradually expanded and it has already become a certain influence in the international pump market, especially in the developing country market, but its brand is more competitive. There is almost no influence, and most of the profits of the industry are divided between channel providers and foreign brands. In order to obtain more premium space and profits, some export-oriented agricultural water pump companies that have grown stronger have tried to increase their OBM brand marketing efforts in the developing country market, but are still limited to the OEM/ODM model. In the export orders, marketing is subject to channel providers, foreign brands, profit space is subject to OEM. With the in-depth development of the national economy, China’s human cost will continue to increase, and the company’s manufacturing cost advantage will shift to countries or regions with lower labor costs. SMEs in the industry are faced with insufficient technological development capabilities, limited production and processing capacity, and lack of sales capabilities. Other potential issues. To resolve these potential problems, brand management is a road that many agricultural pump companies will face. Enterprises in the industry should plan ahead and establish awareness of brand management, which will be a major direction for the future of China's agricultural pump industry.
Secondly, agricultural water pump products have been formally listed in the Agricultural Machinery Subsidy Declaration Catalog in 2009. It is expected that in 2010, some products will formally enter the subsidy list, and products entering the subsidy list will mostly be branded products, which will benefit the scale of the industry. Type companies further occupy larger markets. At the same time, the implementation of subsidy policies for agricultural machinery will facilitate the tax administration of such products and the supervision of product quality. This will have a certain impact on the marketing of some family workshop enterprises and will also be conducive to abide by laws and regulations and pay attention to product quality. The development of backbone enterprises.
Once again, the Central and State Council have repeatedly proposed the idea of ​​building a conservation-oriented society in recent years, and it is necessary to build an energy-saving industry. In the agricultural pump industry, a large number of small and medium-sized enterprises and home-based workshop enterprises, some small-scale, family workshop-type enterprises produce large amounts of energy, inefficient use of energy, and lack of environmental awareness. With the continuous deepening of the national construction of conservation-oriented work, the state's constant attention to corporate environmental protection issues will form a certain impact on family-run enterprises in the agricultural pump industry, and those excellent enterprises that regulate operations and attach importance to environmental protection work will ultimately benefit.
Finally, with the development of China's agricultural water pump industry, the living environment of enterprises in the industry is also changing. The agricultural water pump industry is greatly affected by fluctuations in raw materials, and the industry's requirements for product quality are getting higher and higher. Companies need more scientific and technological talents and management talents to train and introduce, industry information collection and arrangement, and marketing network development. And better management. The continuous innovation of internal and external factors of the company and the law of development of the industry will enable the company to have more talents in the competition and better corporate internal management.
The industrial integration of the agricultural pump industry in the future will be the trend of the times. The agricultural water pump enterprises in the Western developed countries have experienced the following three stages: the first stage is the output of products, and the market is occupied through product sales; the second stage is the export of funds and equipment, and lean management. Through technical cooperation and joint ventures, local production and sales are organized in the market place. In the third stage, after the brand has a certain reputation, the company adopts the method of exporting the brand to drive the sales of the product so as to achieve the goal of obtaining the maximum profit at a low cost.
China's agricultural water pump industry is still in the first stage, its management level is not high, and its brand awareness is not strong. The market is mainly obtained through product sales. Based on the management history of agricultural pump companies in Western developed countries, with the in-depth development of the industry, the company's future operations will focus on corporate management, marketing, and brand operations. Although most of the domestic companies are not yet ready for capital, equipment, marketing, management, and branding, the long-term development of the company, the enhancement of corporate brand competitiveness, and the realization of brand management are the core of the company's development strategy.
For the domestic market, most of the agricultural water pump companies adopt the OBM business model. Although they have independent brands, their own marketing capacity is insufficient and brand awareness is not strong. Most corporate brand sales have not been played, and brand awareness is not high. Only a handful of agricultural water pump companies have a clear sense of brand management and a strong marketing network, giving the company a better brand premium and visibility. For example, the leader of the agricultural pump industry, the New Territories Pump Industry, adopts an in-depth distribution model. It covers more than 500 first-tier wholesalers and more than 2,500 dealers in the national market. It actively uses the platform of wholesalers and dealers to use facade advertisements, gift items and other gifts. Ways to actively shape the brand image, its product retailing is higher than the industry average price of 15% or more, and the reputation and reputation among rural users are also good. For most of the companies in the industry, they mainly rely on loose sales models for marketing, few sales channels, lack of sales staff, low overall quality, and low sales network sales ability, which is in the eyes of consumers. Establishing awareness of its own brand is insufficient, and overall market performance and brand awareness are mediocre.
For the export market, most of the agricultural water pump companies use the OEM/ODM model to operate through foreign trade companies, border trade, foreign operators, and channel distributors, and they have achieved great economic benefits and a small export market share. Some export-oriented agricultural water pump companies have achieved rapid development through large-scale exports. The scale of the company has gradually expanded and it has already become a certain influence in the international pump market, especially in the developing country market, but its brand is more competitive. There is almost no influence, and most of the profits of the industry are divided between channel providers and foreign brands. In order to obtain more premium space and profits, some export-oriented agricultural water pump companies that have grown stronger have tried to increase their OBM brand marketing efforts in the developing country market, but are still limited to the OEM/ODM model. In the export orders, marketing is subject to channel providers, foreign brands, profit space is subject to OEM. With the in-depth development of the national economy, China’s human cost will continue to increase, and the company’s manufacturing cost advantage will shift to countries or regions with lower labor costs. SMEs in the industry are faced with insufficient technological development capabilities, limited production and processing capacity, and lack of sales capabilities. Other potential issues. To resolve these potential problems, brand management is a road that many agricultural pump companies will face. Enterprises in the industry should plan ahead and establish awareness of brand management, which will be a major direction for the future of China's agricultural pump industry.
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