Weichai Overseas Brands Debut in the Expo
Weichai Overseas Brand Exhibition Area, located in the intelligent and high-end equipment hall of the Expo, covers an area of ​​700 square meters. Its overseas brands such as Linde Forklift from Germany, Linde Hydraulics, Italy's Ferretti, France's Baudouan, USA's Dematic and PSI showcase smart logistics, high-end yachts, high-end hydraulics, high-end power, The latest technologies and products in the field of clean power.
Weichai Overseas Products Show
Dematic is a leading global provider of highly integrated automation technology, software and services to optimize the supply chain and meet customer material handling needs. In the intelligent logistics display area, its second-generation multi-layer shuttle is transporting the material box to the designated location in a flexible and orderly manner. The high-efficiency operation of automation, intelligence and unmanned has won the praise of the guests present.
Dematic products
Germany's KION's Linde forklift is the global leader in the material handling market. Its display robots, hydrogen fuel cell forklifts, etc., have attracted a large number of guests. In particular, the industry's first Linde electric forklift with hydrogen fuel cells has achieved zero emissions, green pollution and pollution, leading the future energy solutions.
Tan Xuguang and his party visited Linde forklift
Italy's Ferretti is a world-famous yacht manufacturer. The two luxury yachts are dazzling at the show, allowing the audience to feel the exquisiteness and luxury of Italian manufacturing.
Linde Hydraulics has the world's top hydraulic technology, mainly displaying hydraulic units specially developed for China's construction machinery, agricultural machinery and other markets. Boduan demonstrated the high-end power of its new platform; PSI's clean energy power represents the world's leading level and is an ideal choice for Chinese customers.
Linde Hydraulic Unit
Deeply cultivate the “Belt and Road†to build a global map
In the Belarusian capital Minsk, the Zhongbai Boulder Industrial Park is performing an amazing “Chopping Speed ​​of Weichai†– less than 4 months after the start of construction, the main structure of the main plant steel structure is capped, the office building and auxiliary room enter the interior decoration stage, equipment installation... ...surprising the slow-paced Belarusians. This is the Maz project of Weichai, which is the “One Belt, One Road†project witnessed by General Secretary Xi Jinping personally witnessing. Product sales will cover Belarus, Russia, Ukraine and other countries.
In 2013, China pioneered the “Belt and Road Initiative†initiative and opened a new chapter in global development. In the face of historical opportunities, Weichai decisively "goes out to sea", actively seeks opportunities for development under the new era, and builds a global operating map in the "Belt and Road" economic region.
After years of exploration and cultivation, Weichai has gradually formed an overseas operation strategy of “trade export + localized production + technology output + mergers and acquisitionsâ€, and completed the completion of the French Boduan, Italy Ferretti, Germany KION and Linde Hydraulics. Integration of mergers and acquisitions; local manufacturing in India, Thailand, and Belarus; promotion of local industrial level in Ethiopia and Myanmar by means of technology output; four markets in Southeast Asia, Central and Northeast Africa, CIS, South Asia, etc. Accelerate the overall layout of products and brands. In 2017, Weichai Group achieved annual revenue of 220 billion yuan, of which 40% of its revenue came from overseas. The global layout was officially completed and became the pioneer of the national “Belt and Roadâ€.
As Weichai's global integration entered the harvest period, Weichai's overseas business performance remained strong in 2018. Germany's Kay's orders increased by 17% year-on-year, and Germany Linde Hydraulics also entered the stage of production and sales. In the Middle East, the Weichai Middle East Operation Center officially will accelerate the promotion of local business.
In addition, Weichai also actively seeks overseas cooperation, and has successively reached strategic cooperation with Bosch Group of Germany, Sirius Power of the United Kingdom, Ballard Company of Canada, and Westport Company to accelerate the layout of new energy and promote the high quality of major projects of Shandong old and new kinetic energy conversion.
Helping European and American brands to show "China Power"
When the global financial crisis broke out in 2008, Weichai smelled the opportunity from the other side of the ocean and began to explore the implementation of overseas mergers and acquisitions. At present, all of Weichai's overseas M&A business has achieved profitability and effectively promoted the transformation and upgrading of domestic business. The acquisition of Boduan, Weichai engine product chain further extended; the acquisition of Germany Linde hydraulics, landing joint venture factory, Weichai integrated "Weichai engine + Linde hydraulics" to create the world's first hydraulic powertrain, promote China's agricultural machinery, The high-end upgrade of the construction machinery market; the acquisition of Germany's KION, the United States Dematic, Weichai built a world-leading smart logistics industry chain; the acquisition of the United States PSI company, Weichai opened a channel to enter the North American market ... several times overseas, æ½Chai has developed in the global opening up and has grown rapidly in industrial integration.
Mergers and acquisitions are easy to integrate. For the international operation of the company, Tan Chaiguang, the leader of Weichai, has its own principles: “Achieve strategic unity, resource sharing, and independent operation†in operation, and “respect and tolerance†in culture. Through industrial synergy and complementary advantages, with the strong support of Weichai, these overseas companies that have been acquired have successfully escaped the operational crisis and embarked on the fast-track of development.
The French company Baudouin is a century-old engine company. It has been a glorious past in history, with annual sales peaking at 2.2 billion euros. Under the impact of the global economic crisis, this century-old factory was in a bankruptcy crisis. In 2009, Weichai acquired Buduan. After joining the Weichai family, Weichai gave Boduan the support of “in every possible wayâ€. From R&D, procurement, management, and finance, we not only sent professional teams to Boduan, but also entered a mature management model. Through business collaboration and resource sharing, Boduan was helped to get out of the “muddy†that was on the verge of bankruptcy. In order to improve the market competitiveness of Boduan, Weichai vigorously promoted the localization process of Boduan, and closely integrated the brand resources of Boduan and the market resources of Weichai, and fully utilized the advantages of “European quality + China costâ€.
In 2009, Bodu Security sold only 70 engines in the year, and all of them were concentrated in the fishing boat power market. By 2016, Boduan has completely lost money, with sales of more than 800 units throughout the year. The business has expanded to fishing boats, coastal defense vessels, passenger ships, power generation and other fields, with footprints across the Mediterranean coast, Southeast Asia, China and North America. Today, the ferry that is equipped with the Baudouan engine, Pentium on the East River in downtown New York, has become a beautiful landscape.
Germany's KION company was also caught in a business dilemma due to the financial crisis in 2008. The debt was high and was sold by major shareholders. In 2012, Weichai acquired and reorganized Germany's KION, and successfully promoted the listing of KION Frankfurt, which injected a strong impetus to Kia's revitalization. In 2017, KION’s global sales were approximately 7.7 billion euros, a year-on-year increase of 37%; net profit was 430 million euros, a year-on-year increase of 73%. Kellogg CEO Gordon Riske praised the cooperation with Weichai and believed that this was a successful case of German-Chinese cooperation and achieved mutual benefit and win-win results.
Industrial synergy is the killer of Weichai to help overseas subsidiaries quickly get on the market. In the past, Linde Hydraulics was the internal supply factory of KION. After joining Chai Chai, the primary problem was to return to the market. Weichai pioneered the concept of “hydraulic powertrainâ€, integrated the advantages of Weichai engine and Linde’s hydraulic products, and helped Linde Hydraulics successfully enter the high-end agricultural machinery, construction machinery and other markets. With the joint venture of the two companies in Weifang, China, Linde Hydraulics has achieved rapid development in China and the Asia Pacific market. Yang Guozhen is the marketing manager of Linde Hydraulics (China). He recalled that the Germans were not very friendly to them when they first went to the German Linde Hydraulic Exchange. “We later proposed that the two parties should jointly create a hydraulic power system. In the future, China and even the Asia-Pacific market, which have great potential for development, will soon change their views on us.â€
In March 2017, Weichai strategically invested in PSI USA. In just three months, Weichai has established a business synergy channel with PSI. At the PSI Establishment Coordination Committee, there are five sub-sections covering product, market, procurement, manufacturing, and finance. The committee's job is to help PSI and Weichai to open channels for resource sharing and product collaboration. At the same time, Weichai has planned the market strategy for PSI, bringing unprecedented hope and strength to PSI.
In the era of globalization, you have me in the global economy and you in me. Only cooperation can win. In the future, Weichai will cooperate with the Group's resources at home and abroad to serve the Chinese market, participate in global competition, and achieve a new era of cooperation and win-win.
Reading volume: Source: Chinese network of truck: Lin ZhengIndustrial Aluminum Profile,Anodized Aluminum,Anodized Aluminum Profiles,Aluminum Cover Profiles
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