Amazon`s Anytime messaging app could be theWest`s answer to WeChat
Amazon is aiming to move in on the turf of Appleand others with a new all-in-one messaging appcalled Anytime.
Despite messaging apps being an incredibly testedspace for newcomers, Amazon believes it has enoughclout to rival even the likes of Apple Messages andWhatsApp.
In its description, Anytime would do much of whatwe expect – such as messaging, calls and video calls– along with photo sharing, @ mentions and a few games thrown in as well.
It also has a number of other features, including being able to order food, listen to music andsplit a bill.
What seems to be its biggest selling point is that it would remove the major obstacle ofneeding to get other people to sign up for the app, as all that would be needed is a person`sname.
Amazon has not revealed how exactly it plans to do that, but it has stated that all messageswould be encrypted to prevent a person`s bank details being accessed by a hacker.
All of these features in a single app appears to suggest that Amazon want to replicate thesuccess of WeChat in China, where more than 850m active monthly users complete most oftheir online activities through the app.
While a multitude of different apps cater to different needs – with the likes of Uber, WhatsAppand Deliveroo– WeChat has managed to reduce all of these services into a single app thatsimply doesn`t exist outside of China.
The launch of Anytime wouldn`t be Amazon`s first messaging app – it released Chime earlierthis year, attempting to rival Slack in the work-messaging stakes.
There has been no indication as to when Anytime will launch, but Amazon said it will workacross both Android and iOS mobile platforms, as well as desktop.
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