Automobile 4S shop brand license is expected to be changed to five years

The reporter learned from the China Automobile Dealership Association yesterday that the association was commissioned by the Ministry of Commerce to organize a symposium on the amendments to the “Measures for the Management of Automobile Sales (Consultation Draft)” the day before yesterday. A number of automotive 4S dealers and related legal counsel attended the meeting.

The current management measures more restrict dealers

China's current "Implementation Measures for Automobile Brand Sales Management" was launched on April 1, 2005. It has been nearly 10 years since then. At that time, the relevant measures were mainly used to regulate the sales behavior of car dealers. Therefore, more of them were restrictions on sellers, which objectively placed car manufacturers in a stronger position. For example, the method requires the dealer to obtain the authorization of the auto company before they can register for business qualifications in the industry and commerce department. At the same time, they can only purchase spare parts from the vehicle company, and the 4S shop must use the original parts during maintenance, which is also the method. Caused many dealers Tucao the root cause.

At present, the domestic auto industry situation and the market environment have undergone a fundamental change since 10 years ago. Therefore, the Ministry of Commerce has begun to revise this approach. Prior to this, industry associations and other companies had convened several times to discuss relevant companies. According to Lu Jianshen, vice president of the China Automobile Circulation Association, the revision of this method is to further standardize market operations and effectively protect the interests of consumers, distributors, and suppliers. The association will collate the relevant discussion opinions and suggestions to the Ministry of Commerce to make the revision of the Measures more complete and more maneuverable.

Vendors will no longer "authorize one year"

It is understood that in the new "Measures", although the authorization of dealers for OEMs will remain, the time will be changed from once a year to once every five years. At the same time, if the automakers cancel their contracts in advance within the authorization period, they need to buy back distributor equipment, facilities, and subsidies for dealers to build stores.

It is understood that in accordance with the previous "one-year authorization" model, many dealers will be worried about being "card year off" by the end of the year. At the same time, due to the short authorization period, many dealers dare not let go of their hands and feet. The new approach allows auto manufacturers to no longer have a single control relationship with their distributors. Instead, they assume responsibility for each other, and a longer period of authorization will help dealers to more stably manage their operations.

Weakened automakers’ dominance

In fact, apart from the Ministry of Commerce, other government departments began to consider the gradual weakening of auto manufacturers in the entire automotive supply chain in the second half of this year. For example, since October 1, this year, the State Administration for Industry and Commerce has ceased the implementation of the registration of the car dealers and authorized dealers of car brands. According to the deployment of the State Administration for Industry and Commerce, after discontinuing the filing work, the automobile dealers (including the general distributors) engaged in the sales of automobile brands shall be handled in accordance with the relevant provisions of the industrial and commercial registration administration, and the business scope of their business licenses shall be uniformly registered as “car sales”. According to the filing list document published by the State Administration for Industry and Commerce, the business scope of the business license has been registered as the general automobile dealer and the authorized dealer of the automobile brand of “×× brand automobile sales”, and may apply for change registration as “car sales”.

From the consultation opinions of the Ministry of Commerce, it can also be seen that the original "Implementation Measures for Automobile Brand Sales Management" will be changed into "Automotive Sales Management Measures," and brand attributes will no longer be emphasized. Industry analysis, although only a few words, but this means that the future of our country's basic model of car sales from the current one car 4S shop can only sell one brand car into a car that can sell multiple brands, "car supermarket", New sales models such as the "Automotive Store Comprehensive Maintenance Factory" will become the emerging direction of development. It is possible that this will happen in China. The voice of automobile manufacturers and distributors will also change.