Some people say that any project that is encouraged by the Chinese government will not let off the sharp-sense transnational car companies and component giants. Nowadays, as new energy vehicles gradually enter the stage of industrialization and marketing, multinational giants such as BMW, Nissan and Toyota have accelerated their layout through various means, and they want to launch “battle†with Chinese domestic brands.
Hou Fushen, Minister of Technology Development of the China Automotive Engineering Society pointed out that at present, China's new energy vehicles, especially electric vehicles, are facing increasing international competition pressures in terms of technology, cost and brand.
China earlier formed a new energy automobile development environment supported by national strategic guidance and multi-link policy. In 2010, the government will include new energy vehicles as a strategic emerging industry, and will formulate plans for energy-saving and new energy automobile industries two years later; new energy vehicles will also become important for the national medium and long-term technological development plans, national science and technology plans, and technological innovation projects. project.
Under the stimulation of policy requirements and financial subsidies, although it is still hoped that new transmissions, direct-injection, and advanced hybrid technologies will be used to achieve the goal of saving fuel and reducing emissions, there is still no hope for foreign-invested automotive companies developing in China. Exceptions make a commitment to increase investment in research and development of new energy vehicles.
Compared with the domestic new energy vehicle industry, BYD “outshines its ownâ€, multinational car companies such as General Motors, Nissan, and BMW have actually carried out fundamental research for decades on this basis, only for the industrialization of certain regions and countries. And marketing opportunities.
"Technically, we may not be leading." Hou Fushen said: "Our country's development of new energy vehicles, mainly in universities and scientific research institutions, rather than market-based and corporate-led, after the electric vehicle as a target, we have Fuel cells are also tempting, and R&D resources are naturally decentralized.†On the contrary, even if the transnational giants suffer major changes in R&D or market environment, they can still adhere to the original goals and eventually achieve results. This persistent attitude is hard to see in the Chinese auto industry.
At present, China has initially established a complete vehicle and key parts industrial chain for electric vehicles. “As of the end of 2013, of the more than 100 vehicle companies in the announcement, a total of 1,351 energy-saving and new energy vehicles had received the National Motor Vehicle New Product Announcement.†Hou Fushen lamented that this shows that China's new energy vehicle resources are excessively dispersed, and so on. How can there be progress?
Jiang Suhua, a well-known automobile rights lawyer, also criticized: “These car companies are trying to make new energy vehicles for money.â€
Jia Xinguang, an automotive analyst, told reporters that in 2013, US pure electric vehicles and plug-in hybrid vehicles sold 60,000 and 100,000 vehicles, respectively. At the end of last year, of the 89,700 energy-saving and new energy vehicles (including joint venture brands) that were accumulatively produced in China, only 40,300 were pure electric vehicles. According to data from the China Association of Automobile Manufacturers, in 2013, China sold 17,642 new energy vehicles, of which 14,604 were pure electric vehicles and 3,038 were plug-in hybrids.
"The United States has produced new energy vehicles for several companies. The sales volume has reached such a scale. There are more than 100 companies in China and more than 1,000 products. In addition to resource decentralization affecting technological progress, it is also difficult for companies to confront the costs of international companies." Jia Xinguang believes that "The multinational car companies are forming economies of scale." "The cost of batteries is falling internationally, and the United States can now achieve about 3 kilowatt-hours."
At the same time, foreign car companies have also adopted local production of core components to reduce costs and compete with Chinese companies.
Last year, Nissan’s joint venture in China launched the Kai Chen electric vehicle, which will be purchased locally to reduce costs; BMW and its joint venture partner Brilliance also launched the electric vehicle brand Zino; after the Toyota China R&D center is put into use, it may soon be Plug-in hybrid and pure electric technologies are tested locally and technical support is provided for two joint ventures in China.
In Hou Fushen's view, the problem of technology and cost, Chinese car companies may break through the core technology, cooperation, sharing platform to solve, the real pressure is still from the brand. He worries, "Everybody says that new energy vehicles carry the historic mission of the rise of independent brands. Now they are making great efforts, but they are just like the traditional car structure because the brand is disappointing."
How will automakers upgrade brand image and bargaining power after the promotion of new energy vehicles? In this regard, BMW launched the new i-series. Mercedes-Benz and BYD launched the Tengshi brand, which may be inspiring for the independent brands that are anxious to promote new energy vehicles.
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