"How to say it again is second-hand goods." Although he repeatedly told himself, this idea is not correct. However, when it comes to remanufacturing, the first idea that emerges is still related to second-hand goods. With it, the price should be low.
In fairness, there are really a few people who have this thorn in their hearts.
Can not afford to leave the shadow
The primary circulation in remanufacturing is the recycling of old parts. Therefore, no matter how many processes are carried out, the remanufactured parts will not be able to get rid of the shadow of used goods.
The problem that arises from this is that the manufacturers are pricing the remanufacturing market.
Yang Shiwei, general manager of Yuchai Remanufacturing Industry (Suzhou) Co., Ltd., said that not to mention the issue of market pricing, first of all, users would not believe that the quality of your remanufactured internal combustion engine is the same as the new one.
This is a fatal problem, because the change of concept is a complex system engineering, and it is also closely related to the perception of individual recipients.
As a pioneer in the world of remanufacturing, Caterpillar has been exploring the machinery industry for a long time and established its own pricing rules.
Taking the internal combustion engine as an example, the pricing rule is: When the user replaces and remanufactures the internal combustion engine, as long as the original old machine does not have much damage, it can get a return equivalent to 30% of the price of the new machine. In fact, the price of the remanufactured internal combustion engine is Seventy percent of new internal combustion engines are manufactured.
However, this criterion will not work in the Chinese market. In China, the price of remanufactured parts of internal combustion engines is generally half the price of similar new parts.
Of course, Caterpillar remanufacturing is not satisfactory in the Chinese market because of restrictions imposed by Chinese users on the remanufacturing cognitive factors. The principle it pursues is to make buyers feel that they are "not as good as buying a new one."
In the remanufacturing market, Huang Tie, the director of Jinan Fuqiang's remanufacturing technical quality department, reluctantly stated that remanufacturing still belongs to the maintenance category in one aspect, which is one of the reasons for the low market price. . In addition, compared with the overhaul of internal combustion engines with relatively low technological levels commonly used in the society, as the advanced stage of maintenance, the current remanufactured internal combustion engine is equivalent to 50% of the cost of the new aircraft, which is easily accepted by the market.
For an emerging industry that “energy-saving 60%, material-saving 70%, almost no solid waste, air pollutant emissions reduction by more than 80%, and the adverse impact on the environment is significantly reducedâ€, the price cannot reflect Its actual value.
In fact, in addition to the social benefits of resource conservation, energy conservation, and environmental protection, the remanufactured internal combustion engine has its unique role in the entire distribution channel. Caterpillar Remanufacturing Industry (Shanghai) Co., Ltd. Consultant Ms. He Xiaoli said that after the Caterpillar user's original internal combustion engine fails, Carter can immediately provide the user with a remanufactured internal combustion engine, which ensures that the user has little downtime. , which can extend the operating time, increase the effective workload, improve labor productivity and economic benefits.
Of course, you cannot ask users to accept the price of remanufactured products from the perspective of social responsibility. Therefore, how to reduce the cost in the process of remanufacturing production and distribution under the premise of ensuring quality is a problem that many remanufacturers must face.
The first step is crucial
In fact, remanufacturing can also find the reasons for the pricing problem from its market channels. Most of the remanufacturers who the reporter contacted stated that the technical difficulty in remanufacturing is how the old parts are recycled. It is too difficult to realize the ideal remanufacturing cycle roadmap.
One of the biggest differences between remanufactured and newly manufactured internal combustion engines is that the source of their main parts depends on the recycling of old machines and old ones, the so-called reverse logistics. Not to mention that the emerging industry of internal combustion engine remanufacturing has just emerged in China and is still in the “no rice pot†stage where old machines are difficult to recycle. Existing domestic policies also have significant restrictions on remanufactured products. For example, the State Council's Order No. 307 issued in June 2001 and still in force, that is, the "Administrative Measures for the Retirement of Used Vehicles," stipulates that the "five disassembled 'Assemblies' shall be used as scrap metal and sold to iron and steel enterprises as smelting raw materials. "This provision has in fact sentenced the death penalty to the remanufacturing of internal combustion engines from the source. The current remanufacturing of internal combustion engines can continue and is not unrelated to the opening of related management departments. Of course, the policy support of the National Development and Reform Commission and the Ministry of Industry and Information Technology is also an important driving force for the development of the Chinese remanufacturing industry.
The relevant technical staff of a remanufacturing enterprise told the author that although the company was established soon, many logistics and technical data were already quite confusing. The identity information of some parts was not clear, and if it could not be effectively managed, the company might face a problem. With thick "confused accounts", the production efficiency will certainly be quite low.
Of course, as with new machine manufacturing, the scale and output of remanufacturing are also very real factors that limit the effectiveness of the company. Since most internal-combustion engine remanufacturing companies are still not profitable, some companies that originally wanted to remanufacture parts have to invest in the remanufacturing of complete machines. Some remanufacturing companies have to do some new machine manufacturing or after-sales service. jobs.
Need to be transparent
If one observes the life cycle of Caterpillar remanufactured products, it is a supply chain that starts from the recycling of old parts and then re-enters the market after remanufacturing. The entire manufacturing process needs to rely on a larger and more complex information processing system.
In fact, there is a similar information processing system at Beijing University of Information Science and Technology. Its internal combustion engine remanufacturing inspection and analysis public technology service platform mainly focuses on various links in the internal combustion engine remanufacturing process flow, especially including test analysis, failure analysis, and fault diagnosis. In the detection and analysis of life assessment, etc., a public technical service platform for detection and analysis of remanufactured products of internal combustion engines was established to provide a public service for inspection and analysis of the internal combustion engine remanufacturing enterprise groups in China.
The reporter learned that the internal combustion engine remanufacturing inspection and analysis technology public service platform consists of four sub-platforms: defect detection and failure analysis, wear detection and life assessment, internal combustion engine remanufacturing IoT remote inspection and analysis service, and internal combustion engine remanufacturing IoT remote information sharing service. composition.
It should be pointed out that on the sub-platform of the internal combustion engine re-manufacturing IoT remote inspection and analysis service platform, data processing and analysis functions such as security library, cloud computing, knowledge base, and expert system are available, with intelligence analysis of detection results, analysis of working status, and failure analysis. And life assessment system, experimental simulation test system, simulation system under extreme conditions and other functions, can complete the relevant detection and monitoring analysis services and achieve remote online feedback analysis results.
Therefore, each user of the network can send the detection information back to the detection and analysis service platform through the remote detection terminal that is set, and can acquire the parts defect detection information and the finished product test information online.
On the internal recommissioning IoT remote information sharing service platform of the internal combustion engine, the design idea of ​​the information sharing service generation can be realized according to the specific models of the enterprise and the factory, and the IoT sharing service actually required by the user can be generated. Obtain technical information such as actual product statistics, maintenance record information, equipment and equipment information, inspection and analysis, and life assessment of internal combustion engine remanufacturers, as well as information on state assessment results and warning information of large-scale internal combustion engines, and be able to connect to internal combustion engines and remanufacturing IoT remote Detect and analyze the processing function of the service platform, realize the sharing service of enterprise group users.
Informatization makes the entire remanufacturing process completely traceable, and allows users to clearly understand the entire production process of their remanufactured products, which is bound to reduce the user's hesitation in purchasing remanufactured products.
Only users who trust in remanufactured products will dilute their intentions as second-hand goods, and market pricing will be much simpler.
In fairness, there are really a few people who have this thorn in their hearts.
Can not afford to leave the shadow
The primary circulation in remanufacturing is the recycling of old parts. Therefore, no matter how many processes are carried out, the remanufactured parts will not be able to get rid of the shadow of used goods.
The problem that arises from this is that the manufacturers are pricing the remanufacturing market.
Yang Shiwei, general manager of Yuchai Remanufacturing Industry (Suzhou) Co., Ltd., said that not to mention the issue of market pricing, first of all, users would not believe that the quality of your remanufactured internal combustion engine is the same as the new one.
This is a fatal problem, because the change of concept is a complex system engineering, and it is also closely related to the perception of individual recipients.
As a pioneer in the world of remanufacturing, Caterpillar has been exploring the machinery industry for a long time and established its own pricing rules.
Taking the internal combustion engine as an example, the pricing rule is: When the user replaces and remanufactures the internal combustion engine, as long as the original old machine does not have much damage, it can get a return equivalent to 30% of the price of the new machine. In fact, the price of the remanufactured internal combustion engine is Seventy percent of new internal combustion engines are manufactured.
However, this criterion will not work in the Chinese market. In China, the price of remanufactured parts of internal combustion engines is generally half the price of similar new parts.
Of course, Caterpillar remanufacturing is not satisfactory in the Chinese market because of restrictions imposed by Chinese users on the remanufacturing cognitive factors. The principle it pursues is to make buyers feel that they are "not as good as buying a new one."
In the remanufacturing market, Huang Tie, the director of Jinan Fuqiang's remanufacturing technical quality department, reluctantly stated that remanufacturing still belongs to the maintenance category in one aspect, which is one of the reasons for the low market price. . In addition, compared with the overhaul of internal combustion engines with relatively low technological levels commonly used in the society, as the advanced stage of maintenance, the current remanufactured internal combustion engine is equivalent to 50% of the cost of the new aircraft, which is easily accepted by the market.
For an emerging industry that “energy-saving 60%, material-saving 70%, almost no solid waste, air pollutant emissions reduction by more than 80%, and the adverse impact on the environment is significantly reducedâ€, the price cannot reflect Its actual value.
In fact, in addition to the social benefits of resource conservation, energy conservation, and environmental protection, the remanufactured internal combustion engine has its unique role in the entire distribution channel. Caterpillar Remanufacturing Industry (Shanghai) Co., Ltd. Consultant Ms. He Xiaoli said that after the Caterpillar user's original internal combustion engine fails, Carter can immediately provide the user with a remanufactured internal combustion engine, which ensures that the user has little downtime. , which can extend the operating time, increase the effective workload, improve labor productivity and economic benefits.
Of course, you cannot ask users to accept the price of remanufactured products from the perspective of social responsibility. Therefore, how to reduce the cost in the process of remanufacturing production and distribution under the premise of ensuring quality is a problem that many remanufacturers must face.
The first step is crucial
In fact, remanufacturing can also find the reasons for the pricing problem from its market channels. Most of the remanufacturers who the reporter contacted stated that the technical difficulty in remanufacturing is how the old parts are recycled. It is too difficult to realize the ideal remanufacturing cycle roadmap.
One of the biggest differences between remanufactured and newly manufactured internal combustion engines is that the source of their main parts depends on the recycling of old machines and old ones, the so-called reverse logistics. Not to mention that the emerging industry of internal combustion engine remanufacturing has just emerged in China and is still in the “no rice pot†stage where old machines are difficult to recycle. Existing domestic policies also have significant restrictions on remanufactured products. For example, the State Council's Order No. 307 issued in June 2001 and still in force, that is, the "Administrative Measures for the Retirement of Used Vehicles," stipulates that the "five disassembled 'Assemblies' shall be used as scrap metal and sold to iron and steel enterprises as smelting raw materials. "This provision has in fact sentenced the death penalty to the remanufacturing of internal combustion engines from the source. The current remanufacturing of internal combustion engines can continue and is not unrelated to the opening of related management departments. Of course, the policy support of the National Development and Reform Commission and the Ministry of Industry and Information Technology is also an important driving force for the development of the Chinese remanufacturing industry.
The relevant technical staff of a remanufacturing enterprise told the author that although the company was established soon, many logistics and technical data were already quite confusing. The identity information of some parts was not clear, and if it could not be effectively managed, the company might face a problem. With thick "confused accounts", the production efficiency will certainly be quite low.
Of course, as with new machine manufacturing, the scale and output of remanufacturing are also very real factors that limit the effectiveness of the company. Since most internal-combustion engine remanufacturing companies are still not profitable, some companies that originally wanted to remanufacture parts have to invest in the remanufacturing of complete machines. Some remanufacturing companies have to do some new machine manufacturing or after-sales service. jobs.
Need to be transparent
If one observes the life cycle of Caterpillar remanufactured products, it is a supply chain that starts from the recycling of old parts and then re-enters the market after remanufacturing. The entire manufacturing process needs to rely on a larger and more complex information processing system.
In fact, there is a similar information processing system at Beijing University of Information Science and Technology. Its internal combustion engine remanufacturing inspection and analysis public technology service platform mainly focuses on various links in the internal combustion engine remanufacturing process flow, especially including test analysis, failure analysis, and fault diagnosis. In the detection and analysis of life assessment, etc., a public technical service platform for detection and analysis of remanufactured products of internal combustion engines was established to provide a public service for inspection and analysis of the internal combustion engine remanufacturing enterprise groups in China.
The reporter learned that the internal combustion engine remanufacturing inspection and analysis technology public service platform consists of four sub-platforms: defect detection and failure analysis, wear detection and life assessment, internal combustion engine remanufacturing IoT remote inspection and analysis service, and internal combustion engine remanufacturing IoT remote information sharing service. composition.
It should be pointed out that on the sub-platform of the internal combustion engine re-manufacturing IoT remote inspection and analysis service platform, data processing and analysis functions such as security library, cloud computing, knowledge base, and expert system are available, with intelligence analysis of detection results, analysis of working status, and failure analysis. And life assessment system, experimental simulation test system, simulation system under extreme conditions and other functions, can complete the relevant detection and monitoring analysis services and achieve remote online feedback analysis results.
Therefore, each user of the network can send the detection information back to the detection and analysis service platform through the remote detection terminal that is set, and can acquire the parts defect detection information and the finished product test information online.
On the internal recommissioning IoT remote information sharing service platform of the internal combustion engine, the design idea of ​​the information sharing service generation can be realized according to the specific models of the enterprise and the factory, and the IoT sharing service actually required by the user can be generated. Obtain technical information such as actual product statistics, maintenance record information, equipment and equipment information, inspection and analysis, and life assessment of internal combustion engine remanufacturers, as well as information on state assessment results and warning information of large-scale internal combustion engines, and be able to connect to internal combustion engines and remanufacturing IoT remote Detect and analyze the processing function of the service platform, realize the sharing service of enterprise group users.
Informatization makes the entire remanufacturing process completely traceable, and allows users to clearly understand the entire production process of their remanufactured products, which is bound to reduce the user's hesitation in purchasing remanufactured products.
Only users who trust in remanufactured products will dilute their intentions as second-hand goods, and market pricing will be much simpler.
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