Lincoln new models will launch long-axis version

Ford Motor Co. predicts that China will become the world's largest luxury car market by 2020. Its high-end brand, Lincoln, will also include China as a key area for brand development and gradually shift its focus to China. Ford Motor Company executive vice president and president of the Americas Han Ruiqi said a few days ago: “All Lincoln’s current new products under development will be specifically considered for the Chinese market. We are very clear about the customer’s needs and expectations for rear space, and we will meet these requirements. ."

Ford Motor has publicly stated that its high-end brand Lincoln will launch four new models before 2016: 2013 MKS, MKZ, MKX and a compact SUV, these new cars will officially enter the Chinese domestic market in the second half of next year, the Lincoln brand One after another. In the future, the Lincoln brand will be introduced into China. The model will be expected to be launched in the form of a long-axis version to meet the needs of Chinese consumers and compete better with competitors.

Positioning luxury brands, which makes Lincoln Motors face many strong competitors in China. The MKS is positioned as a medium and large luxury sedan, and future competitors are locked into the Mercedes-Benz E-Class and the BMW 5 Series. Lincoln MKZ is positioned in a luxury midsize sedan with competitors similar to the BMW 3 Series and Mercedes-Benz C-Class. The MKX is Lincoln's mid-size SUV with competitors such as the BMW X3, Audi Q5 and Cadillac SRX. The competitors of compact SUVs in China are mainly BMW X1 and Audi Q3.

In addition, China Netcom also learned that in order to better cater to the needs of the Chinese market, Lincoln Motors has not only made adjustments in space, but the front face of the model introduced into China will also change the original Lincoln's shape and introduce a suitable local market (Chinese market). ) Consumer preferences design.

As the date of entry into the Chinese market is approaching, the Lincoln brand has also made many efforts in the distribution of dealers in China. Beginning last September, Lincoln set out to build a dealer network in China. In the second half of this year, the first distributors of the Lincoln brand will announce that these dealers will be located in three major cities: Beijing, Shanghai and Hangzhou.

For a luxury car brand, it is very important and effective to make adjustments to the Chinese market in order to succeed in China. It is clear that Lincoln Motors has fully realized this. For the Chinese market, changing the shape of the front face and a wider rear space will become Lincoln's stepping stone in the Chinese market.