Nowadays, under the background of consumer upgrades, the quality requirements of vehicle maintenance and maintenance and other necessities have been further strengthened. The proportion of original accessories and large-brand accessories has been continuously improved. This is not only the result of the increase in the proportion of auto consumption by the vehicle owners, but also the true portrayal of the current consumption upgrade trend. As a necessary consumer of automobile products, the consumption of lubricating oil products shows a high-end trend. High-quality, long oil change intervals, energy-saving and environmentally friendly products gradually occupy the mainstream of the market, and become the “standard†for more and more car owners. As to the consumer under the Chinese special vehicle driving environment to bring more value to select lubrication, April 2, 2018, was informed that ExxonMobil announced that Mobil ® Speedmaster ™ new upgrade oil products have been listed: Mobil speed PA 2000 5W-30 and 5W-40 products are upgraded to fully synthetic engine oils, and Mobil Suba1000 5W-30, 10W-40 and 15W-50 products are upgraded to synthetic technology engine oils.
Executives of ExxonMobil (China) Investment Co., Ltd. Celebrate the New Upgrade of Mobil® SpeedmasterTM Series Products
Mobil® SpeedmasterTM "Bao Xin Dan" Upgrades Chinese Car Owners
With the sustained and rapid economic and social development in China, the number of motor vehicles continues to maintain rapid growth. As of the end of 2017, the total number of motor vehicles in China reached 310 million, of which 217 million were vehicles, an increase of 11.85% year-on-year. “The market volume determines the rapid increase in the demand for lubricants.†Zeng always stated that China’s automobile driving environment is special, from severe cold to intense heat, from plains to plateaus, from flat high speeds to congested urban traffic, plus with countries The upgrade of policies, stricter emission standards, and continuous improvement of engine technology have all forced the upgrading of lubricants.
As a global leader in the lubricants industry, Mobil has dedicated more than 100 years to the development and production of innovative, reliable and high-performance lubricants that help optimize engine performance and make engines perform better. "This time Mobil® SpeedmasterTM is catering to the upgrading of terminal demand in the Chinese market. China is also the only market in the world to upgrade this product." Chen said that many roads in China are now congested and frequently started and stopped every day. The automotive engine is repeatedly subjected to "torture", and the upgraded version of the Mobil® SpeedmasterTM is more suitable for Chinese vehicles and can be described as the "heart" of the car's "heart."
Renewed product value to defend the engine more to the force
As the flagship product, Gold Mobil 1TM is known for its outstanding performance, meets the technical requirements of the new engine, and successfully challenges the 18,000-kilometer oil change cycle for a wide range of modern models including high-performance turbocharged engines. The models have outstanding performance in anti-wear protection, low temperature fluidity, high temperature protection, engine cleanliness and fuel economy.
This upgraded version of the Mobil® SpeedmasterTM series uses the same leading edge lubrication technology as Mobil 1TM. General Jiang introduced that this product update adopts a technology upgrade formula to further strengthen the anti-wear and stability. The SpectraSyn EliteTM ingredient produced according to the patented method allows the oil to perform stably in extreme conditions. It contains fast-wearing anti-wear molecules, which can quickly form a protective film that is adsorbed on the surface of engine parts, resists and reduces friction and wear between engine parts, and can more quickly respond to changing and complex road conditions such as frequent start-stop city driving. Provides efficient protection and helps extend engine life.
Along with product performance upgrades, Mobil® SpeedmasterTM has also been updated in packaging design. In addition to the "fast-wearing anti-wear molecules" logo on the bottle body and the NBA logo on the previous generation bottle, as well as the authentic identification QR code, the Mobil Speedmaster 2000 5W-30 and 5W-40 bottle also added "implied "SpectraSyn EliteTM Composition" logo. While increasing product identification, consumers can easily purchase genuine products.
Enhance Communication Experience with Local Consumers
In order to better fulfill its long-term commitment to the Chinese market and end-users, Mobil has worked closely with NBA and Chinese basketball leader Yi Jianlian to launch a series of eye-catching online and offline publicity and consumer activities in the past few years. High-quality lubricant products and services were passed to the majority of car owners, and they successfully communicated to the consumers the brand spirit of “breakthrough and performance beyond imaginationâ€.
Newly upgraded Mobil® SpeedmasterTM 2000 5W-40 and Mobil® SpeedmasterTM 1000 10W-40
In order to allow Chinese consumers to better understand the upgraded version of the Mobil® SpeedmasterTM products, Mr. Chen said that in addition to his cooperation with the NBA, Mobil has also conducted many activities at the dealer level, such as the Mobil Speedmaster as a CBA All-Star. The official sponsor of the competition, consumers can be invited to participate in team practice sessions, interact with players, learn more about Meifu’s product knowledge in the process, and experience Mobil’s protection of the engine at any time, so that they can protect and defend the engine. Confidence and commitment.
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