Structural Adjustment Makes Chaoyang Langma Tire Welcome to Big Development


In the face of the current grim situation, Chaoyang Langma Tire Co., Ltd. has taken active measures to strive to find markets in the process of understanding, to grasp the market during development, and to grab the market during the operation. From January to May of this year, Langma Tire produced a total of 580,000 sets of tires, an increase of 5% year-on-year; sales revenue was 746 million yuan, an increase of 10.24% year-on-year; and foreign exchange earned through exports was US$67.87 million, an increase of US$17.19 million.

Langma Tire is a key enterprise in the domestic tire industry. In recent years, the company has at least 20% of sales revenue each year to increase its product development efforts. The number of new products is increasing by more than 10 each year. At present, the company's newly-developed products include tubeless tires and new pattern tires, and have achieved major breakthroughs in the research and development of heavy-duty trucks and light truck tires.

Since the second half of last year, the global tire industry has once again faced an “economic winter” and the demand in the international and domestic markets has decreased. In the face of the crisis, Langma Tire decided to change its past sales policies to protect domestic sales and limit foreign sales, and actively expand its export share. Langma tires were led by the general manager, engineers and marketing staff went to the United States, Russia, Indonesia, and Thailand to conduct market research, and according to different countries for the different needs of the product for personalized production, to meet the requirements of different markets.

At the beginning of this year, in the face of a continuously declining market environment, Langma Tire actively expanded its market share at home and abroad and further consolidated its sales in Europe, America, the Middle East, and Africa. This year, it opened up Guinea, Serbia, Barbados, Haiti, Colombia and five countries and Southeast Asia. In the market, only the above five countries have sold more than 10,000 new tires. From January to May of this year, Langma Tire sold more than 340,000 sets of tires to foreign countries, an increase of 37.42% year-on-year, accounting for more than half of the total sales of the company; at home, the company expanded with key players such as FAW, Second Automobile, and North Mercedes-Benz. Automobile companies' cooperative relations. By adjusting the structure, the pressure-bearing capacity of enterprises to respond to difficulties has increased significantly, and has achieved strong growth under the complex economic conditions.



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