Sudaguo III New Listing Reveals Revitalization

On the afternoon of October 25, the press conference and new product promotion conference of Jiangsu Sida Power Machinery Group Co., Ltd. (hereinafter referred to as “Suda Group”) with the theme of “New Sida, New Power, Xintiandi” was “ordering national agricultural products”. The fair was held during the period. Representatives of vehicle manufacturers, distributor representatives, and media reporters from across the country attended the conference. Mr. Li Zemin, Chairman, General Manager and Party Secretary of Sida Group, Deputy General Manager and Deputy Secretary of Party Committee Jiao Jian, and Deputy General Manager Song Zhanquan attended the meeting. Through this meeting, the issue of the four-subsidiary restructuring system and the direction of future development, which have attracted the attention of the industry, were introduced by Li Zemin and others. Vice President of the China Federation of Logistics and Purchasing and Chairman of the China Agricultural Machinery Circulation Association, Cui Benzhong, personally attended the conference and expressed their higher expectations for the confidence and future development of the Group's restructuring.

Over the years, SDA Group has always been committed to the development of domestic multi-cylinder Xiaochai industry. It always adheres to the goal of pursuing the maximization of users' interests. It closely adheres to market demands, changes its strains, seizes opportunities, promotes development through reform, and is in development. Continue to introduce new. They are far-sighted, timely market structure adjustments, and actively implementing the “differentiated” market strategy, so that the four powers are supported by single and low-end markets such as agricultural machinery, and they are rapidly transformed into low-end vehicles, light trucks, pickup trucks and buses, etc. Comprehensive support. After years of hard work, the SDA Group has ranked among the top three in the multi-cylinder Xiaochai industry, and its export volume increased by 178% in the first half of this year.

Faced with the new economic situation and policies, the news of the reform of the SDA Group was passed in the industry. On August 28th, the new Sida was established. Dongfeng and Sida formally established a strategic cooperation relationship and signed a strategic cooperation agreement, but they were exhaustive. The situation is that most people in the industry do not understand it. The “National Agricultural Opportunity” convened attracted thousands of visitors. Seizing this opportunity, the company has strengthened its confidence in people’s prospects for development.

It is understood that the Group has accelerated the pace of reforms this year and has completely transformed itself from a wholly state-owned enterprise into a private joint-stock enterprise. Although the company name has not changed, the original company's state-owned shares have all been withdrawn. The nature of the company's property rights has undergone a qualitative change, and the SDA Group has stood at a new starting point in history and has begun a new round of hard work. The successful completion of the institutional reform has fully stimulated the internal vigor of the company, inspiring the people of Sida to adopt a new attitude, satisfy the market with better products and better services, and satisfy users. Since July, in order to promote the development of the national automobile industry, SDA Group has cooperated with Dongfeng Automobile Co., Ltd., one of the most competitive large-scale light commercial vehicle companies in the domestic automobile industry, to support marriage. The two sides adhere to the tenet of "integrity, equality, mutual benefit, and building a win-win situation," and make full use of their respective brands, markets, products, and other advantages and resources to achieve a win-win situation through strategic cooperation and complementary advantages. As a fixed-point production enterprise supporting Dongfeng Motor Co., Ltd., Sida Group has jointly promoted the market share of the four wind turbines of Dongfeng Motor Co., Ltd. through product support, project development, etc., and finally made the Sita Motors Co., Ltd. the most competitive in the automotive industry. The first-class product. Dongfeng Co., Ltd. will actively promote the promotion of the four-engine, in the Dongfeng new vehicle development and platform product development, the priority consideration is to use four-up engine. SDA Group promised to go all out to meet Dongfeng’s current production needs and development planning requirements in terms of product development, market development, after-sales service, and supply assurance, and to actively cooperate with and support Dongfeng Co., Ltd.’s new initiatives. The development of the company, together to build the company into a professional, large-scale, international light commercial vehicle company. The two sides will carry out extensive supporting cooperation in various fields such as light trucks, pickup trucks and special vehicles, and cooperate in the development of the State III light trucks that suit the national conditions and seize market opportunities. The two parties will give full play to their respective sales network advantages, realize the sharing of network resources and the interaction of market sales, and make active contributions to enhancing the competitiveness of the national automotive industry.

At present, the proportion of four-up products, light trucks, and pickup trucks has gradually increased, with the monthly ratio of 80%. The prospects for the newly developed State III product support are bright. The transformation of product transformation and structural adjustment will bring a broader space to the market. Especially since cooperating with Dongfeng, it has further guided changes in market demand. In the next stage, SDA Group will take advantage of reforms and restructuring and Dongfeng Co., Ltd. to fully cooperate with the Dongfeng, actively adjust the company's development strategy, carefully build new products, broaden product spectrum, carefully build brands, improve the marketing system, focus on implementing differentiated operations Strategy, vigorously implement the Blue Ocean Strategy, adhere to the deepening of reforms, persist in seeking quality, seek differences, and seek effective development, break out of the “Red Sea”, enter the “Blue Ocean”, improve the quality of economic operations, truly realize the transformation of ideological concepts, and optimize the business model. Changes and qualitative changes in the development of enterprises, and promote the development of the four good and fast.

At the meeting, Cui Benzhong said that while completing reforms and reforms, the company has continuously updated its concepts and innovated its business model. Through the integration of human resources, adjustment of product structure, and development of new markets, the company has fully stimulated the advantages of the private sector and promoted Sida. Good and fast development. The development of Sida is in line with the scientific concept of development. He hoped that in accordance with the spirit of the Third Plenary Session of the Seventeenth CPC Central Committee, he would create one miracle in the future and make greater contributions to the building of a new socialist countryside.

At the Zhengzhou Agricultural Machinery Exhibition, the Sida Power Group also strongly launched the 490VE series, the 488-nation III electronic control unit pump series, the 4100 electric adjustment machine, the 490, and 4102 State III electronic control common rails, as well as construction machinery and power generation. Units and other series of products, once again demonstrated to the user its strong technical strength and competitive strength. In particular, the 490VE and 4100 ESCs with new charm have become the biggest highlights of the show. The 490VE diesel engine adopts a VE distribution pump. The pump has a small external structure and good oil uniformity. It can adapt to high-speed engine and can reduce noise and meet the requirements of the country III. At the same time, the diesel engine market with a VE pump has a large quantity. Low cost of use, low oil pump requirements, and electronic timing control. SDA Group has adapted to the market requirements and developed this model in the shortest time, and has reached an agreement with relevant supporting manufacturers. The "Shandong III" diesel engine has high performance-price ratio and excellent quality. Its superior performance, environmental protection and energy-saving can meet the performance demands of domestic pickup trucks, light trucks and low-speed vehicles. SDA III diesel engine will become the mainstream product in the multi-cylinder Xiaochai market.

Professionals in the industry said that the grand debut of the Four Delta Electronics and VE pump products is the best evidence of the development momentum of SITA, and also reflects the vitality brought about by its reform and restructuring. Its differentiated development strategy has been stepped up. The pace of success. The current SITA has entered the mature stage of development. As long as we seize the opportunities in front of us, speed up the pace of structural adjustment, strengthen product R&D capabilities, and further enhance brand quality, step by step, SITA will be able to achieve “China No. 1 and the world at large. The best "magnificent blueprint."

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