From the Jiangnan Water Village of ancient rhyme, to the ancient capitals of the Six Dynasties, and the opening up of the external window, the development of Chinese cities has historically been given different cultural identities. However, in the current development of science and technology, technology and culture must be realized. The integration must take technology as the prerequisite for development. The promotion of technology makes digital signage an indispensable part of the city, so that the image depicts a splendid “cultural†color that directly reflects the life style and cultural taste of the city. As people slowly wake up from the neon illusions of the city, the perception of the city is not only amazing and prosperous, but a deeper understanding of the city’s technological culture!
The shadow of digital signage can be seen everywhere in every corner of the city, such as the smart shopping system during shopping, the automated service when dining at the restaurant, the line intelligent guidance and intelligent inquiry when riding, the automatic recognition function, and the auxiliary functions during the medical service. It is enough to prove that digital signage is refreshing the face of the city at an alarming rate of development, verifying the impetus of science and technology, perfecting cultural services that use science and technology as a carrier, and presenting them with different advantages. It is therefore concentrated in the following points.
Richness: From airports, subways, high-speed rail and other transportation hubs, to high-end shopping malls, supermarkets, catering, finance, energy, and other areas of national economy and people’s livelihood, where there is a display, there are digital signage, with greater picture and more powerful interaction. Sex provides a powerful platform display for various fields, showing that digital signage is a display device integrating high-value and rich content.
Dissemination: Abandoning the monotony of information transmission in the past, the polynomial and network communication pattern of digital signage now constitutes a new system of urban cultural information services, which can effectively enhance the ability of urban cultural information dissemination and increase the level of humanistic service care in the city. For example: multimedia play videos, useful life information, etc. that are everywhere.
Individuation: Through digital signage, the personalized demands of people are expressed in various forms of graphic and video, and the details such as an advertisement and an information report have their own unique expressions. These are all to people. Convey a cultural intent to attract audiences.
Digital signage as a product of science and technology, in the form of science and technology is not a culture, but also the integration of the two makes the city more and more beautiful. This kind of digital signage output city culture, let people feel the city culture and energy, establish a new state in the fast pace of modern life and the city busy, crowded formation of movement and static, tension and relaxation, ease people's impatient emotions, Relieve psychological pressure and reconcile the humanistic atmosphere of the city.
The company has a culture, the city also has a culture, Emperor Ai Di as the outstanding leader of the digital signage industry, with a strong cultural strength, set the combination of innovative technology and culture, to achieve the rigid pursuit of urban wisdom development. At present, Emperor AiDi digital signage has been radiated to various fields and has been favored by all walks of life. In the future development of digital signage, it still adheres to the diversified pursuit of users, constantly strides forward, innovates in wisdom, and creates a loved one. city ​​culture.
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