With the advent of Golden 9 Silver 10, commercial vehicle sales season is also coming. Many commercial vehicle manufacturers have stepped up promotional efforts to obtain good returns during the peak season of sales in one year. Among many commercial vehicle manufacturers, Jianghuai Automotive has been particularly commendable for its unique marketing ideas and marketing methods to ensure the continued steady growth of sales. In the summer of commercial vehicle off-season, the JAC light trucks have performed outstandingly. The total sales volume reached 22,691 units in the period from June to August. Since September, the sales volume of JAC light trucks has maintained healthy and rapid growth. In the first half of this year, 5000 light trucks have been sold.
Quality determines market performance
In recent years, the sales volume of JAC light trucks has grown steadily, and quality is undoubtedly its magic weapon. The author understands that the production of JAC light trucks is a very strict and precise process, and each link has a very strict quality monitoring system to ensure that the products reach the consumers in a state of perfection. In addition, the powerful technology research and development of JAC ensured the leading position of the product in the industry, the independent and innovative 4DA1 series engine, the solid chassis that maintained the leading position in the domestic market for more than ten years, and the cab of the humanized 808 sedan for its users. In the establishment of a high-quality image.
At present, the quality of these products has won widespread recognition from the community and a good reputation among users both in small and medium-sized bodies, bells in the body, bells in the Chinese body, bells in the narrow body, and handsome bells in the high-end light trucks.
Differentiated marketing helps Jianghuai grow steadily
Experts believe that in order to ensure sustained and stable development, in addition to high-quality products, good marketing initiatives have become one of the important factors that determine success or failure. JAC light trucks can maintain such a good competitive situation for a long time, not only because excellent products have won the recognition of consumers, JAC's innovative marketing system and the combination of product and marketing in depth feedback on consumers' integrated marketing are the core weapons of the decisive market. .
Since the beginning of this year, both in the regional market and in the summer of commercial vehicle off-season, the deployment of JAC light trucks in marketing has been effective, ensuring a steady and rapid growth in sales.
Since entering the peak season of sales in September, some domestic large commercial vehicle manufacturers have successively carried out various forms of promotional activities such as price reduction. JAC is obviously different. In cooperation with the company’s overall marketing methods, various regions have conducted targeted promotions at the same time. Different climate conditions in the north and south, and different freight markets in the east and west, show the humanity of JAC everywhere. Care.
In the summer of commercial vehicle sales during the off-season, the sales growth of many manufacturers has slowed down to varying degrees. JAC Motor has achieved overall success in summer sales through an effective marketing program, which ensures the rapid growth of light truck sales. In particular, since the summer season, the “Sword Swords Actionâ€, which presents a thousand-dollar spree for the two major products, and the “Swordsman Value Storm Campaign†for the promotion of the Swordsman II product, its detonated sales boom is not only The summer light truck market has added a lot of color, and it has become a sharp weapon for JAC light trucks in the off-season marketing, ensuring the sales of JAC light truck products in the summer market.
From the mouth of Mr. Zhang in Jiangsu, we can see that the sales of JAC light trucks this year are evident: “The reputation of JAC light trucks has always been good, so when buying cars this year, I would consider buying one. From June to July, I began to pay attention. JAC light trucks, when there were just 'double swords' activities, there were many people who bought the Weiling and Chunling bells, and I also bought a Weiling Bell. With good results, I recommended JAC light trucks to my friends. This is not a recent activity. I will accompany him to look and buy more people. JAC light trucks are really good!"
At the same time, the rapid control of market changes, Jianghuai also performed very strong, in line with Beijing ahead of the implementation of the National III standard, Jianghuai III series of light truck products recently put the Beijing market, tilting the industry upgrade storm. The Jianghuai Shuai Ling II has just been listed in Kunshan, with logistics security as its core concept, and has become the industry focus in the field of high-end light trucks.
According to reports, in recent years, with the rise of a new group of light trucks such as Kama and Shi Feng, competition between the light truck industry has intensified. After some annihilation, Jianghuai, Futian, and Dongfeng were relegated to third place with absolute strength. However, the pressure and impact from all parties are still great. According to expert analysis, a group of local commercial vehicle manufacturers represented by Jianghuai Automobile has long insisted on building quality products, and has continued to innovate in marketing. With the increasingly fierce market competition, it has come out of its own way and is very rare. He also pointed out that in the increasingly fierce competition in the future, companies that can closely integrate quality and innovation will definitely win the market and be invincible.
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