“I think that auto companies should publish guidance prices for the auto market rather than regulate the uniform sales price of the market. The unified pricing in the country violates the laws of market economy and also violates the law of price management.†On January 2, the reporter interviewed the Beijing Municipal Government on the phenomenon of market price increases. When Lu Jinhua, president of Auto Circulation Association, he explained his own views and said: “At present, most of the auto brands are all priced uniformly. This will not play a role in the competitiveness of dealers, and it will also have an impact on enthusiasm.â€
Lu Jinhua believes that this is not allowed by laws and regulations. The National Development and Reform Commission promulgated the Interim Provisions for the Suppression of Price Monopoly in June last year. In this provisional provision, it is stipulated clearly that “operators must not rely on market dominance, The compulsory resale price is limited when goods are provided to distributors." In some U.S. states, the law prohibits automakers from directly selling cars and may not interfere with the prices in the auto market. In the United States and Japan, if prices are unified, they must be processed if detected by the relevant government departments. Lu Jinhua said: "Last year, the National Development and Reform Commission has formulated this provision and also reflects a domestic trend of development. On the other hand, unified pricing does indeed interfere with or deprive dealers of their right to operate independently. When sales are not allowed to increase sales, when the car is unsold, it is not allowed to lower the price, but also to complete the factory sales amount, otherwise it may be canceled.
President Lu believes that the implementation of unified pricing has brought out a series of other problems. First, some cars are priceless and there are no cities. Manufacturers use prices as a frontier, suppressing competitors and letting consumers feel happy. Second, the implementation of unified pricing has also brought a variety of troubles. The company’s finances cannot truly reflect the business conditions of the company and cause losses to the state’s tax revenue. Because of the fare increase part of the fare increase, dealers generally cash in the decoration ticket, the accessory ticket or the cash receipt, not the billing method. One person in the industry once counted an account: Private buyers had to pay 8.5% of vehicle purchase tax. If they added 10,000 yuan, they would not pay the purchase tax of 850 yuan. The types of taxes that dealers must pay include corporate income tax, value added tax, consumption tax, urban construction maintenance tax, and education surtax. Among them, corporate income tax is a kind of tax that is levied on the income from business operations. No matter how the profit and loss of the company is paid, the method of collection is the total income of the company after deduction of costs, expenses, and profit after loss multiplied by 33%. If the dealer does not sell the car at the original price, an extra 10,000 yuan is a net profit. That is to say, there is no need to pay the income tax of 3,300 yuan. In addition, value-added tax is the type of tax that must be levied on every aspect of the circulation of goods. Naturally, dealers selling cars are also included. An additional 10,000 yuan should be collected at a rate of 1,700 yuan in accordance with the value-added tax rate. Urban construction and maintenance tax and education surtax are levied at 7% and 3% of VAT, respectively, and 10,000 yuan for each additional 10,000 yuan is taxed at 119 yuan and 51 yuan. From this it can be calculated that the addition of 10,000 yuan to raise the fare, the dealer's actual evasion of the tax should be 5170 yuan, coupled with consumers pay less 850 yuan vehicle purchase tax, the country lost a total of 6020 yuan taxes and fees.
Judging from the current relationship between manufacturers and distributors, Lu Jinhua suggested that manufacturers should establish an equal and mutually beneficial relationship with distributors. He said: "I have seen the agreement between manufacturers and distributors. The two sides are very unequal. Production and sales are mutually reinforcing. Here, the interests of both parties should be taken into consideration."
There are some manufacturers that implement year-end rebates for distributors, and the extent and quantity of rebates are determined according to the number of cars sold in the year. This has caused distributors of the same brand to compete with each other in order to increase their own sales volume, which hurts the dealer’s interest. On this issue, I suggest that manufacturers can consider how to implement ex-factory prices for distributors. How dealers make profits and how much profit they make is determined by the dealers themselves. The management of the agent in the production plant should still focus on the management of the agent and focus on managing the dealer's loyalty and after-sales service quality.
“The automobile factory is not doing nothing in the price of the car, and the manufacturer can regularly announce the market guidance price of the car to the public, expressly give it to consumers, let consumers choose it themselves. As for the final transaction price, it should be the market, the operator and the Consumers decide."
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