Tata teamed up with Brilliance Holdings India Automotive 觊觎 China


The Indian automotive manufacturers, which have always been obscure, are planning to open the doors to the unlimited Chinese market. On August 20, Tata Motors of India (hereinafter referred to as Tata) signed a memorandum of understanding with Brilliance China Automotive Holdings Co., Ltd. (hereinafter referred to as Brilliance Holdings) to introduce Tata Motors into China. At present, Tata is conducting a comprehensive investigation of the Chinese market in order to enter the Chinese market. According to Indian media reports, it is expected that by the end of March 2005, Tata will draw the final results to decide whether to carry out local production in China or import sales through Brilliance. Tata Motors is a subsidiary company of the Tata Group of India. Founded in 1945, it is India’s largest integrated car company and India’s largest commercial vehicle manufacturer to date, accounting for 59% of the Indian market. It cooperated with Daimler-Benz in Germany in 1954 and was able to independently design its own products in 1969. Commercial vehicles cover 2-40 tons of products. In 1999, Tata entered the field of passenger cars, and its market share was about 16%. The most famous are the Indica and Indigo series products independently developed by the company. After gaining certain achievements in the Indian market, Tata entered overseas expansion. Successive negotiations with British MG-ROVER and Brilliance Holdings have failed. However, this did not dampen Tata’s determination to enter overseas. The official said: “With Tata’s current products and strengths, we will certainly be able to occupy a certain market overseas.” Subsequent achievements also proved the official’s determination. After failing to cooperate with MG-ROVER, Tata entered the UK market with its CityRover. After that, Tata began planning to enter the markets of developing countries. According to news reports, Tata’s first cooperation in Asia was Khodro, Iran’s largest automaker. As the Iranian side blamed Tata for its slow progress in establishing cooperation and instead established a cooperative relationship with other manufacturers in India, Tata’s plan to enter Iran has failed. China’s high-profit, high-growth auto market has also attracted Tata. Before the incident due to Brilliance, the negotiations were interrupted. According to Tata's analysis, China's automobile market is far more than India, and China's production costs are very attractive, which is the biggest temptation for Tata. "Cooperation can integrate our strengths and it will benefit everyone," said V. Sumantran, executive director of Tata Motors. This time Tata wants to enter the Chinese market with its Indica production platform. “This is Tata's most competitive weapon in entering new markets,” said an Indian official who attended the signing ceremony. “In China, we will also open our brand awareness with Indica.” Although Brilliance and Tata are unwilling Too much details of the cooperation were revealed, but the thinking of the Indian automobile's move to the Chinese automobile market has just begun. The American Supercar magazine commented that although Indian cars cannot afford a larger market in China, Chinese car manufacturers should learn from Indian manufacturers' experience in entering foreign markets, and accumulating such capabilities is particularly critical for Chinese local car manufacturers. . (Mongao)

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