Recently, the escalating Kumho event has begun to leap into the eyes of people. Kumho Tire officially issued an apology statement and recalled all illegal products. The occurrence of this incident has caused people to begin to pay attention to the adverse impact of the quality problems of the auto parts industry on the whole vehicle and even the car companies. Numerous cases of recalls show that parts and components are the first to play a major role in the recall of large-scale vehicles. It is imperative to strengthen the recall management of parts and components.
Kumho tire recalls storm
At CCTV's “3·15†party in 2011, Kumho Tire’s serious problem of illegal production in the tire manufacturing process was revealed, which triggered widespread consumer resonance. In order to ensure the quality of the tires, Kumho Tire has set strict operating standards. However, in the manufacturing process, a large amount of back-glue is added. The standard stipulates one set, and the actual operation is another set. Afterwards, Kumho Tire executives publicly apologized to a large number of consumers. The relevant company personnel were internally handled and the company promised to recall the problem product. This is also the first domestic case of tire recall.
In fact, as early as before the CCTV exposure, the doubt about the quality of Kumho tires has not been interrupted. Many car owners who use Kumho Tire have discovered that tires have problems such as bulges, punctures, and cracks after use, but complaints have never been made below. After the recall, several auto brands have announced that they will stop purchasing tires produced at the Kumho Tianjin plant. Another auto brand said it will increase the purchase volume of other tire brands.
Regardless of the outcome of the recall of Kumho Tires, the end of this tire door should not stop at Kumho. There should be rethinking about the related vehicle manufacturers: In the fierce market competition, if the procurement of important parts is compressed, the cost The dominant ideology is completely around, and the image of the vehicle brand is badly affected.
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